We Go Beyond: At Beyond, we believe that everyone should “Be You!”. Beyond is a community that upholds a culture of understanding, acceptance, and respect. We believe a person’s individuality, traits, beliefs, and characteristics should be valued and embraced. Living by this ethos is essential to the success of our business. Our goal is to foster a more inclusive environment where every employee visibly demonstrates inclusive behaviors and respect for individuals. The Performance Marketing Specialist with a focus on Paid Social is a performance-driven, growth-focused role that owns the strategy, execution, and optimization of paid media campaigns for our e-commerce business. This role is critical in driving customer acquisition, improving return on ad spend (ROAS), and scaling revenue across key platforms like Meta and Pinterest. They work cross-functionally to fuel full-funnel growth—from awareness through conversion—across a dynamic and fast-paced digital landscape. Job Responsibilities • Launch, manage, QA, and continuously optimize paid social, display, and performance campaigns, with an emphasis on Meta (Facebook/Instagram), Pinterest and other social media advertising platforms to drive customer acquisition and online sales. • Develop, implement, and iterate on full-funnel campaign strategies, leveraging advanced bidding, segmentation, and creative testing to hit growth and efficiency goals (CPA, ROAS, LTV). • Manage and refine product feeds for each of the social media platforms, ensuring accurate data, up-to-date inventory, and optimal performance for shopping and dynamic ad placements. • Plan and execute A/B and multivariate tests across creative, copy, audience, and placements to improve performance and discover new opportunities. • Partner with creative, merchandising, and integrated marketing teams to ensure content is optimized for performance and aligned with seasonal product launches and promotions. • Stay ahead of trends in paid media, social commerce, and e-commerce ad tech; proactively recommend new platform tests, ad products, and growth tactics. • Monitor, report on, and analyze performance using platform tools and internal dashboards, providing actionable insights to inform strategy and spend allocation. Job Requirements And Skills • 3–5 years of hands-on experience managing paid campaigns in an e-commerce or DTC environment. • Deep platform expertise across Meta, Pinterest, TikTok, and other social media advertising platforms; strong understanding of social commerce trends and algorithm dynamics. • Experience with Google and Microsoft Ads (Search, Shopping, Display, Video) is a strong plus. • Strong analytical skills with proficiency in Excel, campaign reporting tools, and performance analytics (GA4, Meta Ads Manager, etc.), working with and manipulating large data sets. Using data to identify opportunities for improvement. • Proven success managing campaigns to CPA, ROAS, and conversion rate goals. • Collaborative and communicative team player with strong project management and stakeholder alignment skills. • Strategic thinker and problem-solver with a creative edge and a passion for testing, optimizing, and scaling what works. Salary Range: $59,450.00. - $74,312.50 Education Bachelor’s degree or equivalent work experience, ideally in marketing, business, or a related field. Physical Requirements Must be able to sit and/or stand for long periods of time. Equal Employment Opportunity It is company policy to provide equal employment opportunity for all applicants and associates. This policy includes our commitment to ensure that all employment decisions are made without regard to race, color, religion, gender, national origin, disability, pregnancy, veteran status (including Vietnam-era veterans), age, sexual orientation, gender identity, or any other non-job-related characteristic protected by law. Who We Are: We’re a passionate group of collaborative problem solvers and creative innovators, working on cutting-edge technology. From building award-winning retail applications (with amazing AR functionality) to creating leading blockchain and machine learning technologies, each of us embodies a unique value and contributes a diverse perspective to the team. What We Offer: • 401k (6% match) • Flexible Schedules • Tuition Reimbursement, Leadership Development Program, & Mentorship Program • Employee Resource Groups (LatinX, Black Employee Network, LGBTQIA+, Women’s Network, Women In Tech) • And More… • Benefits vary based on position, tenure, location, and employee election Physical Requirements: This position requires you to sit, stand and perform general office functions. You may also be required to lift up to 25 pounds occasionally. Bending, stooping and reaching are also frequently required. Equal Employment Opportunity: It is our policy to provide equal employment opportunity for all applicants and associates.  This policy includes our commitment to ensure that all employment decisions are made without regard to race, color, religion, gender, national origin, disability, pregnancy, veteran status (including Vietnam era veterans), age, sexual orientation, gender identity, or any other non-job-related characteristic protected by law. Back to Beyond Careers