With 50 gyms set to be open across the GCC by the end of 2025, GymNation is seeking a world-class Performance & Digital Marketing Manager to shape our Paid Media and Performance Marketing strategy and play a pivotal role in making the region a fitter, healthier, and happier place. This is a key position role within our head office team, responsible for developing, managing, and executing performance marketing campaigns across all major digital platforms. You’ll be tasked with driving traffic, generating high-quality leads, and maximising conversions through data-driven, innovative, and results-focused marketing initiatives. We’re growing fast — and so will your career. As we expand further across the region and beyond, this role offers exceptional potential for progression and the chance to make a tangible impact on a rapidly scaling, market-leading fitness brand. KEY RESPONSIBILITIES: Campaign Management: • Plan, execute, and optimise English & Arabic lead generation and brand awareness campaigns across Meta (Facebook & Instagram), TikTok, Snapchat, Twitter, and Google platforms. • Work with our internal content teams to create engaging and relevant ads to maximise ROI and achieve performance marketing goals. • Monitor and manage advertising budgets, ensuring efficient spending allocation across campaigns. • Ongoing A/B testing of ad creatives and landing pages to optimise campaign performance. Performance Monitoring & Reporting: • Continuously track and analyse campaign performance, ensuring key KPIs are met, including but not limited to cost per lead (CPL), click-through rate (CTR), ROAS, and conversion rate. • Provide detailed reports to identify opportunities, issues, and actionable insights for growth. • Ongoing monitoring and reporting on competitors' ads and wider ad trends within the industry and beyond. Integration & Automation: • Utilise tools like Zapier to streamline marketing workflows and ensure seamless lead management integration with our CRM systems. • Build/maintain real-time performance dashboards to monitor campaign results, identify trends, and support fast, data-driven decision-making. Collaboration & Strategy: • Work closely with the broader marketing team to align campaigns with company objectives, planned marketing campaigns, and content and event strategies. • Ensure all content, messaging, and creatives align with GymNation’s brand guidelines. Innovation & Trends: • Stay updated with the latest trends, tools, and best practices in digital and performance marketing. • Identify and leverage relevant 3rd-party and affiliate network marketing platforms as well as other new and emerging platforms as needed. QUALIFICATIONS & SKILLS Experience: • Proven experience in managing high-volume/high-spend lead and performance marketing campaigns across all key digital platforms in both Arabic and English. • Prior experience working with tools like Zapier for marketing automation and integration. Skills: • High attention to detail with strong organisational and budget management abilities. • Proficiency in campaign analytics, reporting, and optimisation. Language: • Fluency in Arabic and English (spoken and written) is essential. Mindset: • An absolute self-starter who is determined to be the best at what they do. • Proactive, data-driven, and performance-focused with a passion for continuous improvement. • Strong collaboration skills to work effectively across teams. Why GymNation? • Certified as a Great Place to Work™ in 2025, from the results of an all GymNation staff survey. • You will get the creative freedom and space to put your ideas into practice. • We offer an unmatched platform for Learning and Development - Courses, seminars, and workshops... however you want to grow, we will provide you with the opportunities to learn and expand your skill set. • Opportunity to be part of The Middle East's fastest-growing fitness company - We are changing the game, and we want you to jump on board! • We work hard... and play hard! Not many offices have a pool table, dartboard, and a PlayStation 5 in them. GymNation does! From unmatched team parties to office workouts, there aren't many companies that do it like GymNation. If this sounds like a perfect role for you, or someone you know, then what are you waiting for?! Please apply, and our HR team will be in touch with shortlisted candidates. We look forward to hearing from you Thanks