Senior PPC Executive – Travel Brand (Manchester, Hybrid) Full-Time | Permanent | In-House Role A well-established travel brand is looking for a hands-on Senior PPC Executive to join their in-house marketing team. This is a great opportunity for someone with agency experience who wants to take greater ownership of strategy and results within a collaborative, high-performing environment. The Role You’ll manage multi-region paid search campaigns across Google Ads (Search, Performance Max, Display & Demand Gen), supporting lead generation and commercial goals in the UK, US, EU, Canada, and Australia. Key Responsibilities • End-to-end management of Google Ads campaigns: strategy, copy, bidding, and reporting • Own account structure, budget pacing, and campaign optimisation • Use smart bidding strategies and A/B testing to drive performance • Align paid activity with seasonal campaigns, creative, and landing pages • Ensure accurate tracking (GA4, UTM tagging, event tracking) • Report on key metrics (ROAS, CPA, CTR, CVR) via Looker Studio and ad platforms • Connect search performance to real business outcomes via GA4 and CRM analytics • Share regular insights and recommendations with the wider marketing team About You • 2–3+ years in paid media, with hands-on Google Ads • Strong track record optimising multi-region campaigns • Confident using GA4 and reporting tools to surface insights • Analytical, detail-focused, and organised • Strong communicator who can work cross-functionally • Passion for digital marketing and an interest in premium travel Location Hybrid working with office presence in Manchester. Collaboration and knowledge sharing are key to the culture.