About Buff Browz EMPOWERING TECHS. ARMING AN INDUSTRY. LEVELLING UP THE GAME Buff Browz is the fastest growing Eyebrow Maintenance Brand. Our focus is to create a higher level of education and products to match. Helping both beginners and experienced techs push their boundaries and create results to be proud of. About the Role We’re looking for a results-driven PPC Manager to own and optimise our paid advertising campaigns across Google Ads, Facebook, Instagram, and TikTok. This role requires a data-driven strategist who thrives on achieving measurable ROI, scaling campaigns, and staying ahead of the changing digital advertising landscape. You’ll manage campaigns end-to-end—from strategy, keyword and audience targeting, ad creation, budget allocation, and bidding to performance tracking and optimization. Key Responsibilities Campaign Strategy & Planning • Develop and implement paid media strategies aligned with business goals and KPIs. • Research market trends, competitor activities, and audience behaviours to guide targeting and messaging. Campaign Execution & Optimisation • Create, manage, and optimise PPC campaigns across Google Ads (Search, Display, YouTube) and paid social channels (Facebook, Instagram, TikTok). • Perform keyword research, audience segmentation, and A/B testing on creatives and ad copy. • Optimise bidding strategies, budgets, and placements to maximise ROI. Analytics & Reporting • Track and analyse campaign performance using Google Analytics, Meta Ads Manager, TikTok Ads Manager, and other analytics tools. • Prepare detailed performance reports, insights, and actionable recommendations for continuous improvement. Creative Collaboration • Work closely with design and content teams to develop high-performing ad creatives and landing pages. • Ensure messaging and visuals are on-brand and tailored for each platform. Platform Expertise & Innovation • Stay updated on algorithm changes, new features, and emerging trends on Google, Facebook, Instagram, and TikTok. • Identify opportunities for testing new ad formats, targeting methods, and growth channels. Qualifications & Skills • 3+ years of hands-on PPC management experience. • Proven track record of managing significant ad budgets with measurable ROI. • Expert in Google Ads, Meta Ads Manager, and TikTok Ads Manager. • Strong analytical skills and proficiency in Google Analytics and data interpretation. • Experience with conversion tracking, re-marketing, and pixel setup. • Creative mindset with an understanding of engaging ad copy and visuals. • Excellent organisational, communication, and problem-solving skills. What We Offer • Competitive salary & performance bonuses. • Flexible work arrangements (remote/hybrid). • Professional growth opportunities. • Collaborative, innovative, and supportive team environment.