Job Title: Paid Search Specialist Location: REMOTE - UK Employment Type: Full-time About Us: We are a fast-growing, independent digital agency based in London, specialising in driving performance for D2C and retail brands. With a client-first mindset and a culture built on collaboration, creativity, and data-driven results, we partner with ambitious brands to deliver growth across paid media, performance marketing, and analytics. Role Overview: We're looking for a results-driven Paid Search Specialist to join our growing performance team. You’ll play a key role in planning, executing, and optimising paid search campaigns across Google and Microsoft Ads for a portfolio of D2C and retail clients. This is an exciting opportunity for someone who’s passionate about performance marketing, thrives in a fast-paced agency environment, and is looking to make a real impact. Key Responsibilities: • Plan, build, and optimise paid search campaigns across Google Ads and Microsoft Advertising • Manage budgets, bidding strategies, and performance goals to drive ROI • Perform keyword research, audience targeting, and A/B ad testing • Analyse campaign performance and deliver actionable insights and reports • Collaborate with account managers, creatives, and analytics teams to deliver integrated strategies • Stay on top of platform updates, industry trends, and best practices Requirements: • 2+ years of hands-on experience in paid search (agency experience preferred) • Strong knowledge of Google Ads, Microsoft Ads, and Google Analytics • Proven ability to optimise campaigns for CPA, ROAS, and other KPIs • Experience working with retail and/or D2C brands is a plus • Highly analytical with strong Excel/Google Sheets skills • Excellent communication and presentation skills • Self-motivated, detail-oriented, and eager to learn Why Join Us? • Be part of a close-knit team at an independent agency where your voice matters • Work with exciting brands in the D2C and retail space • Competitive salary and performance-based bonuses • Ongoing training, certifications, and opportunities for growth