Company Overview: Western International Group UK Ltd is a part of the globally renowned Western International Group—an international conglomerate with a rich heritage in electronics, home appliances, fashion, and retail. With its roots firmly established in Dubai and a global presence, the Group proudly serves over a billion customers worldwide. In the UK, Western International Group brings the same global commitment to quality, innovation, and affordability. Our UK division is focused on enhancing everyday life with trusted, value-driven products—most notably through Geepas, our flagship brand known for its reliability in electronic kitchenware and home appliances. With over 1,500 products and 500 million satisfied customers globally, Geepas is a name synonymous with dependability and practical excellence. At Western International Group UK Ltd, we believe that small choices make a big impact—from morning coffee to family dinners. Our mission is to empower homes across the UK with smart, affordable solutions that make everyday living just a bit easier. Join Our Team at Western International Group (UK) Ltd. – We're Hiring a PPC Specialist! Are you passionate about data-driven campaigns, obsessed with performance metrics, and constantly exploring ways to optimise ads? If you're looking to make a real impact with your PPC expertise, we want to hear your story. At Western International Group (UK) Ltd., we're more than a business — we're a growing ecosystem of brands, people, and ideas. We're on a mission to scale our digital presence and drive measurable results across multiple sectors, and we’re looking for a PPC Specialist to help lead that charge. What You’ll Do As our in-house PPC Specialist, you’ll take the lead on all things paid media. You’ll: • Strategise, launch, and manage campaigns across Google Ads, Meta, Bing, and more. • Perform deep-dive keyword research, A/B testing, and competitive analysis. • Maximise ROI through tight budget control and conversion-focused strategies. • Collaborate with creative and content teams to deliver compelling ad creatives and landing pages. • Track and report on KPIs such as CTR, CPC, CPA, and ROAS, providing insights that drive decisions. • Stay ahead of trends, tech updates, and algorithm changes that keep us competitive. What You Bring • At least 4 years of hands-on PPC experience with clear campaign results to show for it. • Strong knowledge of Google Ads, GA4, and Meta Ads Manager. • Analytical mindset with solid experience using Looker Studio, Excel, or similar tools. • Bonus points if you’ve worked in eCommerce, lead generation, or multi-brand environments. • Google/Microsoft/Meta certifications? Even better! What We Offer • Salary £35,000 - £40,000 per annum + monthly performance incentive • Flexible working hours • Creative freedom and space to test new ideas • Supportive, growth-focused team culture • Career development and training opportunities • The chance to shape the digital future of a rapidly scaling company • Employee Discounts • Free Car park • EV Car Charging • Play room for Staff Ready to Apply? If you’re ready to build campaigns that actually convert, let’s talk. Send your CV and a short note telling us why you're the right fit for this job role.