At Adaptable Recruitment we have an Exciting Opportunity for a PPC Lead to join an established high-performing Digital Marketing Agency in the Merseyside area Salary: up to £50,000 depending on experience Experience needed: 5+ Years in Paid Media Strategy Working hours: Fully office based - Hybrid option once established Holidays: 25 days holiday plus bank Main Responsibilities to include: High-Value Account Leadership • Take full ownership of high-spend, complex paid media accounts. • Manage budgets, forecasting, and ROI optimisation with complete autonomy. • Use data to anticipate trends and guide strategic decision-making. Strategic Planning & Forecasting • Develop and execute PPC strategies aligned with broader business goals. • Produce accurate forecasts and communicate impact clearly to stakeholders. • Turn client objectives into actionable plans that drive tangible outcomes. Integrated Channel Collaboration • Align PPC with SEO, paid social, CRO, and creative teams to deliver unified campaigns. • Lead client relationships with a strategic, multi-channel mindset. • Confidently manage tracking, attribution, and reporting integrations. Performance Reporting & Commercial Insight • Deliver commercially-focused reporting that demonstrates ROAS, CPA, LTV and conversion improvements. • Leverage platforms like GA4, CRM tools, and attribution models to showcase performance. • Create clear, insightful reports that influence client strategy and retention. Client Relationship Management • Build and maintain senior client partnerships through regular reviews and strategic planning. • Proactively identify opportunities to grow accounts and strengthen retention. • Position PPC as a core driver of commercial success for every client. Innovation & Testing Leadership • Stay ahead of PPC trends, emerging platforms, and tools. • Develop and implement strategic testing frameworks (segmentation, funnel mapping, automation). • Share insights and innovations through internal sessions or external events. Pitching & New Business • Lead PPC audits, strategic proposals, and pitch presentations. • Provide high-level strategic input on integrated marketing campaigns. • Present confidently to senior client stakeholders and boards. Team Leadership & Process Ownership • Delegate effectively to ensure balanced workloads and consistent quality. • Develop clear, scalable processes to support long-term client success. • Act as a trusted advisor across the business, driving innovation and team excellence. The ideal Candidate: • 5+ years' experience in PPC strategy and execution. • Strong background managing large budgets and delivering against commercial KPIs. • Expert in platforms such as Google Ads, Microsoft Ads, GA4, and major attribution tools. • Comfortable leading conversations with senior stakeholders and presenting strategic direction. • Passion for performance marketing and a continuous improvement mindset.