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Product Manager – In-Game Shop (Apex Legends), Mid-Level

This role is for a Mid-Level Product Manager focused on the Apex Legends in-game shop, requiring 3+ years in product management, experience with F2P games, and data analysis skills. It offers a permanent contract with a competitive pay rate in Sherman Oaks, California.
🌎 Country
United States
🏝️ Location
Unknown
📄 Contract
Full-time
🪜 Seniority
Mid-Senior level
💰 Range
Unknown
💱 Currency
$ USD
💸 Pay
Unknown
🗓️ Discovered
August 15, 2025
📍 Location detailed
Los Angeles, CA
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🧠 Skills
#Segment #Promotions #Creative Direction
Role description
Jobright is an AI-powered career platform that helps job seekers discover the top opportunities in the US. We are NOT a staffing agency. Jobright does not hire directly for these positions. We connect you with verified openings from employers you can trust. Job Summary: Respawn Entertainment is looking for a strategic and data-informed Product Manager to lead the evolution of the Apex Legends in-game shop. This role involves owning the roadmap and performance of the shop experience, working cross-functionally to create a player-first commercial platform that enhances the game's success. Responsibilities: • Define and execute the long-term strategy for the in-game shop: layout, flow, merchandising, promotions, and platform-specific experiences. • Partner with engineering and UX to evolve the shop experience for discoverability, accessibility, and conversion. • Drive prioritization and roadmap planning, balancing monetization goals with player sentiment. • Analyze shop performance data (CTR, conversion, bounce, engagement) and identify growth opportunities. • Lead A/B testing and experimentation across pricing, bundling, placements, and promotions. • Build dashboards and tools to monitor shop KPIs and inform real-time decision-making. • Act as the connective tissue between the cosmetic content pipeline and commercial outcomes. • Deliver insights that shape the creative direction of cosmetic themes, types, and formats based on player preferences, cultural trends, and performance data. • Collaborate with marketing and art partners to ensure cosmetic offerings resonate deeply with our player base. • Combine intuition for great cosmetic design with data-driven validation. Highlight what should be cool and prove that it is. • Study trends across games, fashion, fandom, and pop culture to advocate for cosmetics that surprise and delight. • Elevate the commercial and emotional value of cosmetics in ways that strengthen our brand. Qualifications: Required: • 3+ years of experience in product management, digital commerce, live ops, or a related field. • Demonstrated success optimizing digital storefronts, user flows, or monetization systems. • Deep familiarity with cosmetics-driven F2P games (e.g., Fortnite, Valorant, Genshin, CoD). • Experience using tools like SQL, Looker, Tableau, or equivalent to extract and visualize data. • Passion for the gaming industry and player-first monetization approaches. • Strong understanding of player motivations and cosmetic-driven engagement loops. • Experience working on a AAA free-to-play title. • Experience with personalization or segmentation systems. • Familiarity with Apex Legends, its aesthetic, tone, and community. Company: Respawn Entertainment is an independent video game development studio located in the San Fernando Valley. Founded in 2010, the company is headquartered in Sherman Oaks, California, USA, with a team of 501-1000 employees. The company is currently Late Stage.