Responsibilities The Product Solutions and Operations (PSO) team As a Product Marketing Manager collaborate closely with our biggest clients, in-market sales, headquarter product and European product marketing teams. They lead go-to-market for Shop Ads in Europe & Israel (EUI). We are looking for a Product Marketing Manager to join the PSO team who has the ability to self-motivate, prioritise and influence partners and clients. As the successful candidate, you must have experience working in digital performance marketing, ideally in a product marketing role. This is a full-time position based in London. As part of this role, you will: - Own TikTok's Shop Ads GTM strategy and grow revenue & product adoption in EUI - Become the in-market product expert by partnering closely with sales team and their biggest clients to deeply understand customer pain points, product needs and business requirements - Ensure a market- and client-first approach by working closely with our biggest advertisers and help increase product adoptions, identify blockers and growth opportunities - Act as the voice of the market in product, synthesise market insights and collaborate with product and global/regional teams to identify solutions - Collaborate with XFN teams on product GTM and adoption strategies which would include narratives, solutions packages, best practices and product recommendations - Develop sales education strategy and partner closely with subject matter experts in the sales org to ensure a high standard of product knowledge Qualifications Minimum Qualifications: - Extensive experience working within media in product marketing (with a strong focus on Performance marketing) - Expertise in media sales and performance marketing (specifically paid social media) - Strong knowledge of the eCom/Retail industry and media ecosystem - Excellent communication, presentation and analytical skills - Customer service orientation and experience working in a client facing capacity - A commercial mindset with a history of delivering against stretching performance goals - (12 month fixed term contract) Preferred Qualifications: - A fast learner with a good sense of judgment and original thinking. Ability to thrive in ambiguity and adjust quickly to change. - Passion for TikTok - Self starter About TikTok TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo. Why Join Us Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us. Diversity & Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.