➡️ To Apply Email your CV directly to info@pilatti.online with the subject line: Product Marketing Strategist – Application. Location: Remote (Europe / US preferred) Employment Type: Consultant About Us We are a new luxury wellness brand launching an innovative reformer Pilates mat that eliminates the need for a towel, providing unmatched grip. Designed for performance, convenience, and style, our product targets young women from high socio-economic backgrounds in Europe and the US who value premium fitness and lifestyle experiences. Our product and website are ready — now we need a marketing expert to help us create the right brand strategy and go-to-market plan for launch. The Role We’re seeking a Product Marketing Strategist on a short-term contract (3 months) to build and guide our launch strategy. You will define our positioning, craft our marketing plan, and establish the necessary systems to scale. This is a high-impact role where you’ll help us shape the foundation of our brand. What You’ll Do • Develop a go-to-market strategy for launch in Europe and the US. • Define brand positioning, messaging, and storytelling to resonate with a luxury audience. • Could you create a launch marketing plan covering PR, social media, and influencer/affiliate outreach? • Build the framework for an influencer & affiliate program (Pilates instructors, lifestyle creators, wellness bloggers). • Guide social media content strategy (Instagram, TikTok). • Could you deliver a playbook we can continue using after the contract period? About You • 5+ years of experience in marketing for luxury, wellness, fitness, or lifestyle brands, B2C ecommerce only! • Strong knowledge of go-to-market planning, influencer marketing, and PR. • Skilled at building strategy from scratch for early-stage brands. • Creative eye for luxury branding and consumer psychology. • Able to work independently and deliver results in a short timeline. What We Offer • A chance to shape the launch of a new luxury wellness brand from the ground up. • Flexible, remote role. • Competitive contract compensation. • Option to extend the collaboration if we’re a great fit. ✨ If you’re passionate about wellness, experienced with luxury brands, and excited to build a go-to-market plan for a premium product launch, we’d love to hear from you! ➡️ To Apply Email your CV directly to info@pilatti.online with the subject line: Product Marketing Strategist – Application.