Support Center - Irving The Seller Growth Manager - MakerPlace is responsible for growth of the MakerPlace seller base across new seller acquisition, existing seller engagement/success, and seller content. The role creates a series of programmatic business development and sales go-to-market processes and metrics to ensure MakerPlace adds new sellers, helps existing sellers increase GMV, and educates sellers on the MakerPlace platform. Responsibilities include developing and deploying programmatic email campaigns, maximizing scaled seller adoption for MakerPlace’s premium plan, increasing Michaels componentry purchases from MakerPlace sellers, and leading the planning and creation of feature-release based seller communications, content, and FAQs. Seller Acquisition • Develop a playbook to programmatically acquire new sellers and help them be successful on the platform • Identify, drive, and refine effective value propositions across email campaigns and other communication channels to bring thousands of new sellers to the platform • Leverage Salesforce to track and analyze seller acquisition Seller Engagement • Strategize and develop the process to maximize scaled seller plan adoption for MakerPlace’s premium plan • Own and lead incremental Michaels componentry purchases from MakerPlace sellers across seller plan, B2B, and print/frame on demand • Create a seller feedback loop to help improve the MakerPlace platform • Leverage Salesforce to track and analyze seller engagement Seller Content • Lead the planning and creation of feature-release based seller communications, content, and FAQs • Schedule updates, workflows, processes, refreshes, and features to tell a cohesive story to sellers • Partner across stakeholder teams to deliver impactful content • Ensure the content is engaging and aligned with the brand voice, tone, and seller target audience • Ensure accuracy and consistency across the Seller Support Center, optimized for SEO Other duties as assigned, including leading ad hoc projects as requested by leadership Preferred Education/Experience • Bachelor’s Degree in marketing, business, math, finance, economics or related field required • MBA preferred or commensurate work experience Minimum Type Of Experience Required • 4-7+ years of experience in technology and/or ecommerce marketing, business development, or sales • 2-3+ years of Marketplace ecommerce experience • Proficient with ecommerce, ecommerce marketplaces, and ecommerce services and software • Expertise in defining and driving business development, and product/program management frameworks & methodologies • Experience in pulling data and ability to use data to drive decision-making • Thorough understanding of desktop, mweb, and app technologies, including Salesforce • Experience using reporting tools (SQL, Looker, etc) • Proficient in Microsoft Office, Excel, and PowerPoint or equivalent Google Suite applications • Ability to think creatively, strategically and technically • Strong oral and written communication and interpersonal skills Other • Must be competent in Microsoft suite, including executive level presentations • Experience in using web analytics tools Applicants in the U.S. must satisfy federal, state, and local legal requirements of the job. At The Michaels Companies Inc, our purpose is to fuel the joy of creativity. As the leading creative destination in North America, we operate over 1,300 stores in 49 states and Canada and online at Michaels.com and Michaels.ca. The Michaels Companies, Inc. also owns Artistree, a manufacturer of custom and specialty framing merchandise, and MakerPlace by Michaels, a dedicated handmade goods marketplace. Founded in 1973 and headquartered in Irving, Texas, Michaels is the best place for all things creative. For more information, please visit www.michaels.com At Michaels, we prioritize the wellbeing of our teams by providing robust benefits for both full-time and part-time Team Members. Our benefits include health insurance (medical, dental, and vision), paid time off, tuition assistance, generous employee discounts, and much more. For more information, visit mikbenefits.com. Michaels is an Equal Opportunity Employer. We are here for all Team Members and all customers to create, innovate and be better together. Michaels is committed to the full inclusion of all qualified individuals. In keeping with this commitment, Michaels will assure that people with disabilities are provided reasonable accommodations. Accordingly, if a reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the job, and/or to receive all other benefits and privileges of employment, please contact Customer Care at 1-800-642-4235 (1800-MICHAEL). EEOC Know Your Rights Poster in English EEOC Know Your Rights Poster in Spanish EEOC Poster Optimized for Screen Readers Federal FMLA Poster Federal EPPAC Poster