Description About the Position: The Digital Marketing Senior Analyst plays a key strategic role in managing Salesforce’s global paid search efforts, with a focus on agency partnership oversight, stakeholder alignment, and cross-functional collaboration. This individual is responsible for ensuring the agency is executing against business objectives while translating complex performance data into actionable insights that influence our global marketing strategy. This is an ideal opportunity for someone who combines analytical strength, cross-functional communication skills, and channel expertise to help scale a high-performing paid search program. Key Responsibilities • Serve as the primary liaison between internal stakeholders and the external media agency for global paid search campaigns across Google Ads, Microsoft Ads, and SA360. • Partner with Product Marketing, Global Campaigns, and Media Planners to develop and communicate campaign strategies and objectives to the agency. • Oversee agency execution to ensure it aligns with Salesforce’s goals, budgets, timelines, and creative direction—providing guidance, feedback, and strategic input. • Review and interpret campaign performance via reports and dashboards, surfacing trends, insights, and optimization recommendations to stakeholders in monthly and quarterly performance presentations. • Support and guide the agency in A/B testing strategies, creative experimentation, landing page alignment, and bid strategy evolution. • Collaborate cross-functionally with regional marketing teams, SEO, analytics, content, and product teams to ensure paid search aligns with broader marketing initiatives. • Ensure campaign governance by monitoring tracking implementation, naming conventions, data quality, and adherence to brand and legal standards. • Keep stakeholders informed through clear, regular performance updates, strategic reviews, and quarterly business review inputs. Required Skills & Experience • 3–5 years of experience in digital marketing or paid media, ideally in B2B or SaaS industries. • Strong understanding of paid search platforms (Google Ads, Microsoft Ads, SA360), performance metrics, and optimization levers. • Proven experience managing or partnering with digital agencies to deliver marketing results. • Demonstrated ability to translate performance data into compelling insights and business decisions. • Excellent project management and cross-functional collaboration skills. • Proficiency in data analysis and visualization tools (Tableau, Excel, Looker Studio, etc.). • Bachelor’s degree in Marketing, Business, Communications, or a related field. • Desired Skills & Experience: • Experience in global or multi-regional paid media strategy. • Familiarity with Salesforce, B2B buyer journeys, and enterprise lead generation KPIs. • Understanding of media mix and how Paid Search complements channels like SEO, Paid Social, and Display. • Strong communication skills with a clear, concise, and confident presentation style. • Ability to thrive in a fast-paced, matrixed organization and influence without authority. • What Success Looks Like: • Building trusted, productive relationships with agency partners and internal stakeholders. • Holding agencies accountable for excellent execution and results. • Effectively communicating performance insights and strategic recommendations. • Driving alignment between paid search initiatives and broader marketing goals.