Jobright is an AI-powered career platform that helps job seekers discover the top opportunities in the US. We are NOT a staffing agency. Jobright does not hire directly for these positions. We connect you with verified openings from employers you can trust. Job Summary: Royal Caribbean Group is seeking a dynamic and strategic eCommerce leader to drive commercial growth and digital excellence across their online platforms. The AVP, eCommerce Brand Experience will lead a team to execute content, merchandising, and digital optimization strategies to enhance customer experiences and drive revenue growth. Responsibilities: • Lead strategic eCommerce initiatives across two global brand sites, overseeing merchandising, content strategy, promotional planning, and personalized customer experiences. • Define and implement a scalable personalization roadmap using a Customer Data Platform (CDP) to activate dynamic content, offers, and journeys based on real-time customer signals. • Manage go-to-market campaigns implementation across our sites annually, including interactive experiences for major product launches—driving increases in traffic, engagement, and conversion. • Lead the eCommerce content optimization team, developing robust test plans, Market insights, and validation strategies to guide data-driven decision-making and improve the customer experience. • Spearhead the deployment of urgency and scarcity tactics (e.g., limited-time offers, booking windows) to improve on-site conversion rates during key decision-making moments. • Direct and optimize high-impact promotional periods—including Black Friday and Cyber Week—resulting in record-breaking revenue and digital performance. • Serve as the key stakeholder across product, UX, engineering, and content teams to lead the redesign of core site experiences, including Universal Navigation and Homepage modernization. • Own SEO strategy and execution, including optimized landing page creation and AI-era content adaptation to boost organic visibility and maintain a competitive edge in search rankings. • Lead crisis communication workflows on digital platforms, ensuring timely and accurate customer messaging during critical events or disruptions. • Develop and nurture a comprehensive roadmap that encompasses the user and business needs across the RCG brands and multiple channels (mobile, tablet, desktop, apps, social, etc), including key inputs from Hotel Operations, Onboard Revenue, Brand, and Sales. • Lead cross-functional team to reduce consumer complaints, improve conversion rates, and represent Celebrity’s Modern Luxury brand promise. • Lead ongoing web diagnostics/troubleshooting, improve online customer experience, and increase efficiency of development teams. • Improve organic lead growth across website and digital channels. • Oversee information architecture, user flows, search engine optimization, and feature sets for consumer website and mobile applications. • Manage team of digital product managers and production resources, external agency partners, and the features pipeline for dedicated internal development resources. • Procure and manage multi-million dollar budget for digital strategy, development, merchandising, etc. Qualifications: Required: • Bachelor’s degree in: Business, Marketing, Computer Science, or a related field; MBA or advanced degree preferred. • Minimum 10 years of experience in e-commerce, digital marketing, or related fields, with at least 3-5 years in a leadership role. • Proven track record of managing high-performing e-commerce teams at a large consumer brand or similar organization. • Experience scaling online sales channels and driving significant revenue growth. • Demonstrated success in developing and executing e-commerce strategies aligned with brand objectives. • Strong ability to lead cross-functional teams, including marketing, product, IT, and customer service. • Experience in strategic planning, budgeting, and P&L management for e-commerce operations. • Excellent communication and stakeholder management skills to align with C-suite executives and external partners. • Ability to foster a data-driven, customer-centric culture within the team. • Deep understanding of consumer behavior, market trends, and competitive landscapes in e-commerce. • Familiarity with global e-commerce operations, including localization, usability, and compliance. • Knowledge of direct-to-consumer (DTC) models and CMS/Commerce platforms (e.g., AEM, Hybis, Shopify). • Proficiency with leading platforms such as Shopify, Magento, Hybris, or Salesforce Commerce Cloud. • Expertise in web analytics tools (e.g., Google Analytics, Adobe Analytics) to track KPIs like conversion rates, AOV, and customer retention. • Familiarity with data visualization tools (e.g., Tableau, Power BI, Content Square) for performance reporting. • Working familiarity with the usage and operation CMS platforms (e.g., AEM, Hybris, Shopify). • Knowledge of SEO/SEM, email marketing platforms, and paid advertising tools (e.g., Google Ads, Meta Ads Manager). • Experience with customer relationship management platforms (e.g., Salesforce, Braze) to manage customer data and personalize experiences. • High-level understanding of API integrations, payment gateways (e.g., Affirm, Klarna, PayPal), and ERP systems for seamless operations. • Familiarity with user experience and interface design to optimize website usability and conversion rates. • Understanding of HTML, CSS, or JavaScript to collaborate effectively with development teams (not required to code). • Awareness, understanding and practical experience of AI-driven tools (e.g., personalization engines, chatbots), Frontier Models (e.g., OpenAI’s ChatGPT, Anthropic’s Claude, xAI’s Grok) and AR/VR applications for immersive shopping experiences. Company: Royal Caribbean Group is a cruise vacation company with a global fleet of 63 ships traveling around the world. Founded in 2019, the company is headquartered in Miami, Florida, USA, with a team of 10001+ employees. The company is currently Public Company. Royal Caribbean Group has a track record of offering H1B sponsorships.