Job Title: Senior Brand & Digital Marketing Manager Location: Birmingham - on-site 5 days a week Salary: £65,000 - £75,000 Lead the Marketing and Brand Evolution of a Retail Icon This retail business is entering a bold new chapter. With nearly four decades of heritage and a refreshed leadership team, we're investing heavily in digital transformation, infrastructure, and expansion into new markets including trade, hospitality, and developers. We're now seeking a commercially savvy senior marketer with a strong brand instinct to lead our marketing strategy, elevate our customer proposition, and drive growth across our e-commerce platform and flagship flagship showroom. Your Mission As Senior Brand & Digital Marketing Manager, you'll own and execute a holistic, multi-channel marketing strategy that blends brand building with performance marketing. This is a senior generalist role for someone comfortable working both strategically and tactically - from sharpening our brand narrative to optimising conversion metrics. You'll lead a small, agile team and work closely with the CEO and wider board, driving this businesses evolution from a regional D2C player into a nationally respected omni-channel brand. Key Responsibilities Strategic Brand & Marketing Leadership • Build and lead an integrated brand and marketing roadmap aligned to our 3-year business transformation plan. • Reposition the brand to support our expansion into trade, and B2B sectors including hospitality and developer markets. • Develop brand architecture, tone of voice, visual identity, and ensure brand consistency across all channels. • Define and track marketing KPIs, commercial impact, and campaign effectiveness. Performance Marketing & Digital Growth • Oversee SEO, PPC, email, and social campaigns with a clear focus on driving ROI and improving acquisition cost efficiency. • Ensure our e-commerce platform delivers best-in-class UX and conversion, incorporating AI and automation tools where appropriate. • Champion a test-and-learn culture using analytics and insight to shape campaigns, customer journeys, and budget allocation. Content, Campaigns & Creative • Own the end-to-end campaign cycle from concept through to execution - including brand-led and product-led marketing across all touchpoints. • Create an ongoing 12 month marketing calendar and proactively drive and monitor performance. • Drive customer engagement through inspiring storytelling, lifestyle content, product guides, trend pieces, and thought leadership. • Collaborate with sales and merchandising on seasonal promotions, showroom campaigns and retail activations. Team, Agency & Stakeholder Leadership • Lead and mentor a small internal team while managing third-party creative, media and PR agencies. • Partner with senior leadership, merchandising, showroom sales and IT to ensure cohesive planning and delivery. • Communicate marketing impact clearly to the CEO, Chair and Board, and represent the brand externally when needed. Key Success Metrics • Delivery of the 3-year sales growth targets • Increased online and showroom conversion rates • Growth in organic traffic and paid media POAS • Improved review metrics across Google and Trustpilot • Customer retention and email marketing performance • Controlled marketing spend within budget What We're Looking For Essential • Experience senior marketing generalist, ideally in retail, home improvement, or e-commerce. • Strong balance of brand strategy and digital marketing execution. • Commercially focused, with experience owning marketing budgets and reporting on revenue contribution. • Outstanding communication and stakeholder skills, with proven ability to work cross-functionally. • Hands-on approach to leadership - comfortable in the detail but able to zoom out and lead from the front. Preferred • Experience marketing to both D2C and trade audiences, ideally with high-SKU product portfolios. • Familiarity with Shopify, Klaviyo, GA4, and marketing automation platforms. • Passion for interior design, consumer lifestyle, or home renovation sectors. • Experience working with or briefing creative, PR, or branding agencies. Why Join? • Strategic Autonomy: This is a Board-facing role with the chance to shape a legacy brand's next phase. • Big Vision, Nimble Team: Operate with the agility of a start-up but the stability of a 39-year-old business. • Real Ownership: From web traffic to footfall and brand awareness - your impact will be measurable and visible. • Major Growth Phase: Trade and hospitality markets offer untapped opportunity - and you'll lead the charge. • Forward-Thinking Culture: Embracing AI, automation, and next-gen customer experience tools. Benefits Package • 25 days holiday + bank holidays • Full private healthcare including dental, eye care, and 24/7 GP access • EV salary sacrifice and tech perks • Company pension scheme • Generous staff discount • Annual performance bonus based on marketing KPIs • Ongoing leadership mentoring and personal development