The ideal candidate will have a passion for crafting compelling brand narratives, content campaigns, partnerships, collaborations and executing digital campaigns that drive engagement and conversions. This role requires a blend of strategic thinking, effective marketing program mapping, endless creativity, and analytical skills to effectively position our brand in the market and drive measurable results. Essential Duties and Responsibilities: • Develop and execute comprehensive brand marketing strategies to enhance brand awareness, customer experience, equity, and loyalty. • Define brand positioning, messaging, and voice across all channels to ensure consistency and alignment with company values and objectives. • Oversee digital teams and content requirements across portfolio brands, either owning the strategy or supporting other brand teams, providing support and guidance. • Collaborate with cross-functional teams to develop and maintain brand guidelines, ensuring top brand campaign programs, brand experience and integrity across all touchpoints. • Source dynamic seasonal brand collaborations, partnerships, events and more to drive brand awareness, support for key categories, retail partners and more • Maintain relationships with key opinion leaders, talent, and drive brand conversations across industries, create new opportunities. • Lead the creation of compelling content, including copy, visuals, and multimedia assets, that resonate with target audiences and reinforce brand identity. • Oversee influencer marketing campaigns, either owning programs or advising, based on brand needs. • Oversee PR agencies and initiatives led by global teams and partners. • Oversee the planning and optimization of digital marketing campaigns across various channels, including but not limited to ecommerce sites, and social media. • Manage digital brand activations, including product launches, influencer collaborations, and experiential campaigns tailored to target demographics. • Partner on event activations and brand moments across the portfolio of brands • Stay informed about industry trends, emerging technologies, and best practices in brand and digital marketing, and incorporate innovative strategies to drive continuous improvement. • Mentor a team of marketing professionals, providing guidance, support, and feedback to foster their professional development and maximize team performance. Requirements: • Proven experience 5 -7 years in brand marketing and digital marketing roles, with a track record of successfully developing and executing integrated marketing campaigns. • Strong understanding of brand development principles, including brand positioning, messaging, and identity design. • In-depth knowledge of digital marketing channels, strategies, and tools, with hands-on experience in campaign planning, execution, and optimization. • Excellent analytical skills with the ability to interpret data, draw insights, and make data-driven decisions to improve marketing performance. • Creative thinker with strong storytelling abilities and a keen eye for design and aesthetics. • Exceptional communication and collaboration skills, with the ability to effectively interface with cross-functional teams and external partners. • Proficiency in marketing analytics tools, content management systems, and project management software. • Demonstrated ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities and deadlines. • Must have VIP Relations contacts (influencer + celeb) and Media Contacts (print, online, broadcast, podcasts, etc.) • Proven event / activations experience (ideation, planning, execution) • Proficient with Microsoft Office such as Word, Excel, and Powerpoint. • Travel Required Salary $115,000-$125,000