A high-growth premium CPG brand is seeking a Senior Brand Manager to lead strategic and tactical marketing efforts across digital, retail, and omnichannel initiatives. This role requires a strategic thinker with a hands-on approach, who thrives in a fast-paced, entrepreneurial environment. Reporting to the Head of Marketing, this position plays a critical role in brand building, consumer communications, innovation launches, and cross-functional collaboration. You will also oversee agency partnerships, eCommerce marketing efforts, and international distributor alignment. Key Responsibilities: Brand Strategy & Innovation • Lead development and execution of brand strategy grounded in consumer, category, and market trends • Conduct market research to identify growth opportunities and inform decision-making • Own the innovation pipeline: from identifying market gaps to launch plans and performance tracking Marketing Campaigns & Content • Lead integrated marketing campaigns across digital, social, retail, and eCommerce • Brief and manage agencies to develop national and customer-specific communication plans • Oversee content creation and social media strategy Analytics & Reporting • Analyze campaign performance using syndicated and consumer data (e.g., Nielsen) • Prepare monthly/quarterly business reviews and ad hoc reports to optimize results • Track brand performance and voice-of-customer insights Collaboration & Leadership • Partner cross-functionally with sales, operations, finance, and global teams • Manage relationships with external agencies (creative, media, PR, Amazon, social) • Mentor junior talent and support future team growth Budget Management • Support marketing budget planning and ensure spend optimization and ROI Qualifications: • Bachelor’s degree in Marketing, Business, or related field (Master’s a plus) • 5+ years of brand marketing experience within the CPG space • Strong understanding of consumer behavior, brand identity, and performance marketing • Experience managing agencies and cross-functional partners • Data-driven mindset with experience in marketing analytics tools and syndicated data (e.g., Nielsen) • Exceptional communication, project management, and presentation skills • Passion for brand building, innovation, and consumer storytelling