Purpose & Overall Relevance For The Organization Drive growth across digital DTC channels by leading consumer-driven buying strategies backed by market insights and data. Curate brand-aligned assortments in partnership with planning, marketing, ecommerce, and retail teams, while optimizing inventory and omni-channel availability. Elevate the customer experience through strategic product storytelling that increases conversion and builds loyalty. Key Responsibilities Lead end-to-end seasonal buying processes across assigned digital channels, ensuring optimal volume allocation based on Channel Range frameworks and informed by strategic market insights • Direct market trading activities, including forward-looking sales forecasting, intake strategy, and in-season markdown optimization across key product categories and consumer touchpoints • Provide category and cluster-level input to Market BU teams, ensuring the commercial product offering reflects evolving consumer needs • Champion eCom strategy by localizing global frameworks through collaboration with BU and Site Merchandising teams • Lead franchise/model-level volume forecasting at key go-to-market milestones, ensuring precision and alignment across functions • Act as the strategic owner of buy volumes across digital channels, leveraging business priorities and consumer insights to shape seasonal investment decisions • Drive relevant product assortment through continuous monitoring of market and consumer trends, effectively communicating product needs across functional stakeholders • Maintain a data-driven approach to range optimization, influencing Market BU planning with performance insights and strong cross-functional relationships • Partner with global and market stakeholders to define and implement best-in-class eCom buying practices, performance KPIs, and process enhancements that elevate the consumer experience • Lead and develop a high-performing team (1–4 direct reports), fostering continuous learning, capability building, and career development • Collaborate with DVM, Product Launch, and Digital Marketing leads to enrich the .com experience, ensuring product readiness and driving consumer engagement Key Relationships • Market BU Teams • Market Planning teams • Market Demand Planner • Market DVM Team • Market Launch Team • Market Analytics Team • Global Digital Buying & Trading Team Knowledge Skills And Abilities • Proven collaboration and people skills • Excellent communication skills, especially when interacting with different levels of business • Ability to mediate, convince and build consensus between cross-functional stakeholders with different objectives • Ability to coach, guide and manage the cross-functional project team • Ability to work in a fast-paced environment with different international cultures • Business- and solution-oriented mindset • Relevant job experience in a Buying function • Combined broad theoretical and practical knowledge inclusive of company policies and practices • Strong competence with Buying procedures and systems • Analytical mindset with an ability to thrive in ambiguous situations • Strong influencer and natural collaborator • Holistic thinker, establish and drive end to end strategies and initiatives encompassing multiple functions • Self-initiated and pro-active mind-set Requisite Education And Qualifications • Bachelor’s degree in business, Marketing, or a related field or relevant experience in lieu of education • Minimum of 5 years of professional experience in Supply Chain Management, Business, or Finance within a global organization; experience in the sporting goods industry preferred • Advanced proficiency in Microsoft Excel • Proven people leadership experience with a focus on team development and performance management • Strong working knowledge of Power BI • Advanced presentation skills with expertise in Microsoft PowerPoint adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an equal opportunity employer.