About us At AM London Fashion Ltd, we are passionate about delivering high-quality, trend-led fashion through our brand, Threadbare. Established in 2014, we have built a reputation for designing stylish, accessible clothing that keeps our customers ahead of the fashion curve. Our ever-expanding team of designers and industry experts ensures that Threadbare stays at the forefront of fashion, blending catwalk-inspired trends with wearable, everyday style. We source inspiration from global fashion capitals and street-style movements, translating them into collections that are both contemporary and affordable. With a commitment to ethical sourcing, sustainability, and quality craftsmanship, we strive to create clothing that not only looks great but is also responsibly made. At AM London Fashion Ltd, we believe fashion should be a force for good, and we are dedicated to shaping a future where style and sustainability go hand in hand. About the role As the Senior Creative and Campaign Lead, you will play a pivotal role in developing and executing comprehensive marketing strategies to enhance brand image, brand awareness, customer acquisition, and overall sales. You will collaborate cross-functionally to ensure that marketing initiatives align with business objectives, elevate the brand, and create a memorable customer experience. You will lead Content, Community, Creative, PR, and Partnerships, collaborating closely with the wider leadership team to guide all marketing channels and growth activities. This is a high-impact role for a strategic, creative, and results-driven marketing leader ready to define the brand’s voice and make it unmistakably recognised in the market. About you • Proven experience in a senior marketing role within the e-commerce fashion industry. • Experienced in leading marketing functions with a varied channel mix. • Exceptional leadership and team management skills. Our culture is important to us. • Creative thinker with a passion for staying ahead of industry trends. • Strong understanding of digital marketing trends and channels. • Ability to present and collaborate with Senior Leadership teams. • Great communicator & ability to succinctly explain complicated problems in the simplest way. • Management capabilities with the ability to build and bring together a diverse and varied team. • Flexible and resilient. • Experience in apparel retail (DTC essential, B2B welcomed). • Ability to work in a changeable environment in a business that has grown at speed and continues to evolve its processes, structures, and working environment; must be willing to adapt. Key responsibilities • Strategic Planning: Develop and implement a world-class growth marketing strategy that aligns with the brand’s overall objectives. • Storytelling: Champion the art of brand storytelling across every channel and campaign, ensuring our narrative connects emotionally with customers and builds long-term brand loyalty. • Brand Development: Working closely with our Founder, maintain and develop brand image, ensuring consistent brand positioning across all touchpoints. • Community: Lead the growth of our community across socials, influencer partnerships, affiliates, and retention activity. • Creative Leadership: Drive the overall creative vision for the brand, working closely with the wider team to bring that vision to life. Develop unique, standout concepts that elevate the brand, set it apart in the market, and ensure consistent, world-class creative output across all channels. • PR: Work with the PR function in cultivating strategic relationships with key media partners to drive awareness and credibility through effective brand storytelling. • Performance: Collaborate with the Product & Commercial teams to ensure an optimal mix of paid:organic traffic and to provide the website and paid media channels with high-performing creative assets. • Budget Management: Manage the marketing budget, ensuring cost-efficiency and maximum impact. • Analytics & Reporting: Provide regular reports to the senior leadership team, highlighting key performance indicators and areas for improvements. Our benefits • 25 days annual leave + 8 bank holidays, plus your birthday off • Generous 40% staff discount and sample sales • 25% friends and family discount • Company Pension Scheme • Length of Service Awards • Enhanced Maternity and Paternity pay • Some flexibility of your working hours