About the Role: We’re hiring for a senior CRM & Lifecycle Marketing Manager to take full ownership of our customer lifecycle from lead to long-term member. You’ll be the architect of how we build, nurture, and grow our audience through email, automation, segmentation, and data-led marketing. You’ll lead the CRM and email marketing strategy end-to-end, working across Sales, Product, and Membership to connect every touchpoint. You’ll drive performance through testing, insight, and strong execution helping Business Leader scale its acquisition engine and member engagement. You’ll own and optimise HubSpot as our core CRM leading on performance campaigns, nurture journeys, data integrity, and reporting. What You’ll Do: 1. CRM Ownership • Own and optimise the full CRM and lifecycle marketing strategy, from prospect to active member. • Build multi-step nurture journeys and automated lifecycle flows to support acquisition, onboarding, retention, and reactivation. • Manage and enhance all campaigns in HubSpot sequences, workflows, lists, reporting, and integrations. • Maintain high CRM hygiene including deduplication, segmentation, bounce management, and data structure. 1. Campaign Delivery & Performance • Plan and deliver marketing and email campaigns with a focus on retention. • Create and execute member retention strategies to drive engagement and loyalty. • Write clear, compelling copy for all CRM and email campaigns. • Run A/B tests and optimise for open rates, click-throughs, conversions, and re-engagement. • Manage all reporting on CRM and email KPIs 1. Data-Led Growth & Insight • Work with the Data & Product teams to extract actionable insights from CRM and campaign data. • Track and report on campaign attribution, performance by segment, and conversion across lifecycle stages. • Build feedback loops from marketing and sales data to continually improve the customer journey. • Full ownership of cold outreach, and membership initiatives with smart targeting and automation. 1. Cross-Functional Collaboration • Partner with Sales to align lead nurture flows and improve conversion. • Work with Membership to improve onboarding journeys and reactivation paths. • Support marketing with integrated campaigns and thought leadership launches. • Collaborate with Product on end-to-end customer journey design and lifecycle communication. Who Are You: You’re commercially minded and technically confident. You know how to use email, automation, and customer data to drive business results. You’ve built lifecycle marketing systems that scale and you love turning insight into action. • 6+ years dedicated CRM manager, lifecycle marketing, or email marketing (B2B, subscription, or membership). • Deep knowledge of HubSpot including workflows, automation, sequences, list management, integrations, and reporting is a must. • Experience delivering multi-step, multi-channel campaigns with clear commercial outcomes. • Strong understanding of email best practices segmentation, deliverability, testing, compliance (incl. GDPR). • Confident analysing CRM data and reporting on performance. • Experience working cross-functionally with marketing, sales, product, and membership teams. • Must be able to advise on HubSpot best practices and drive continuous improvement through actionable insights and strategic suggestions. • The candidate must be able to work independently, demonstrate a proactive approach, and adapt effectively to changing priorities and environments. • Knowledge of lead scoring, referral marketing, attribution models, or customer success tools is beneficial. What Success Looks Like: • HubSpot is clean, structured, and driving performance across sales and marketing. • Email campaigns and nurture flows are delivering measurable growth and engagement. • Acquisition journeys and member communications are seamless and well-optimised. • CRM insights are helping drive better decisions across teams. • You’ve built a CRM and lifecycle engine that’s helping scale Business Leader to the next level.