SENIOR CRM MANAGER UP TO £60,000 LONDON The Company: Join a multi-award-winning retention marketing agency that partners with some of the most exciting DTC brands across food, beverage, supplements, apparel, and beyond. The agency specialises in email and SMS marketing and is a Platinum Klaviyo Partner, working exclusively on Shopify-powered brands. With a focus on lifecycle marketing, segmentation, and optimisation, they’re known for delivering campaigns that drive customer engagement, loyalty, and LTV at scale. With growth accelerating and a strong roster of industry-leading clients, they’re now looking for a Senior CRM Manager to lead strategy, mentor a growing team, and take retention marketing to the next level. The Role: As Senior CRM Manager, you’ll sit at the heart of the agency’s client delivery, leading strategy, optimisation, and innovation across email and SMS marketing. You’ll manage a team of three and work closely with designers, copywriters, and account managers to deliver high-performing campaigns that move the needle on retention and revenue. Key Responsibilities: • Lead lifecycle marketing strategies across email and SMS for a portfolio of DTC brands • Drive customer engagement, repeat purchases, and LTV through segmentation and optimisation • Act as a strategic partner to clients, presenting retention roadmaps and delivering measurable results • Manage and mentor a team of CRM specialists — setting standards, coaching, and developing talent • Oversee CRM campaign briefs, flows, and testing frameworks to ensure best-in-class execution • Leverage data and reporting to continuously improve campaigns and provide actionable insights • Build relationships with platform partners like Klaviyo, Attentive, and Recharge to maximise client value • Stay ahead of industry trends, platform updates, and emerging retention strategies to drive innovation Your Skills: • 4+ years’ experience in CRM, retention marketing, or lifecycle strategy • Hands-on expertise with Klaviyo (non-negotiable) and experience with Shopify-based DTC brands • Proven track record of driving measurable growth through email and SMS marketing • Skilled in segmentation, deliverability, A/B testing, and audience logic • Strong analytical mindset with the ability to translate data into actionable strategies • Experience managing and developing high-performing CRM teams • Confident communicator, able to influence clients and stakeholders at all levels • Organised, commercially minded, and comfortable balancing strategy with hands-on execution Why Apply: • Lead strategy for industry-leading DTC brands • Join a multi-award-winning agency at the forefront of retention marketing • Work with best-in-class tools — Klaviyo, Shopify, Attentive, Recharge • Be part of a fast-growing team where your ideas shape strategy and output • Hybrid role with a collaborative, forward-thinking culture • Salary up to £60,000 + share options