Senior CRM Manager Leeds – Hybrid (3 days in-office, 2 days remote) Are you a strategic CRM leader with a passion for data-driven customer journeys? We’re hiring a Senior CRM Manager to join a fast-growing, well-established e-commerce retailer based in Leeds. With continued growth and success, the business is now investing heavily in CRM – and this role is a key part of that journey. About the Company: This is a forward-thinking, ambitious online retailer with a strong culture built on collaboration, innovation, and ownership. As they continue to scale, they’re focused on creating smarter, more personalised customer experiences — and they’re looking for someone who can bring that vision to life through CRM. You’ll be part of a high-energy, close-knit team where your ideas will be valued and your impact visible. The company supports flexibility, career progression, and a modern, hybrid working model. What You’ll Be Doing: • Own the design, delivery, and optimisation of automated customer journeys across the entire lifecycle — from acquisition and engagement to post-purchase and rebooking • Define and manage the BAU campaign calendar, ensuring full alignment with the broader marketing strategy and trading objectives • Plan and implement audience segmentation strategies to deliver relevant, high-performing campaigns that balance commercial goals with customer value • Use data and performance insights to continuously optimise journey and campaign effectiveness — improving engagement, conversion, and retention at every stage • Collaborate cross-functionally to ensure CRM activities are integrated with wider marketing and trading efforts • Champion customer-centric thinking while driving measurable business impact What We’re Looking For: • Minimum 5 years of hands-on CRM experience, ideally within a B2C e-commerce or retail environment • Proven track record of building and optimising automated and personalised lifecycle journeys • Experience working with CRM and campaign platforms • Highly organised with strong planning skills and attention to detail • Strong commercial acumen with a customer-first mindset • Experience with international markets (especially the US) is a bonus, but not essential Why Join? • Be part of a growing brand with real momentum • Hybrid working: 3 days in the office, 2 from home • A collaborative, supportive team where your ideas will shape the future of CRM • Clear opportunities for progression and personal development • A business that values innovation, creativity, and data-led marketing