Sr. Digital Planning Analyst Location: New York, NY (Hybrid) Department: Global Demand Planning Reports To: Manager, Demand Planning About the Role tarte is seeking a highly analytical and detail-oriented Sr. Digital Planning Analyst to support forecasting and demand planning across our digital platforms, including tarte.com and TikTok Shop. This role is responsible for managing SKU-level forecasts, driving performance analysis, and collaborating cross-functionally to optimize inventory and support strategic initiatives such as new product launches, promotions, and channel growth. You'll play a critical role in shaping how we plan, execute, and scale our DTC and social commerce business. The ideal candidate thrives in a fast-paced environment, is detail oriented and confident working with and summarizing large datasets, and an understanding of digital commerce dynamics. What You'll Do Forecast Ownership & Digital Channel Planning • Support SKU-level demand planning for tarte.com and TikTok Shop businesses across core, promotional, and newness assortments with direction from the Demand Planner Manager and Merchandising teams • Monitor sales trends, seasonal shifts, and launch performance to improve forecast accuracy and agility • Work closely with the cross functional teams to analyze retailer and product performance trends and variances to forecast Analytics, Reporting & Insights • Analyze retail, supply chain, and marketing data to identify demand drivers, risks, and gaps. • Build and maintain dashboards and custom reports to track key performance indicators (KPIs), forecast accuracy, and product performance. • Conduct post-launch and promotional event analyses to inform future planning strategies. Inventory Alignment & Risk Mitigation • Collaborate with operations and supply chain teams to close inventory gaps, reduce overstock risk, and ensure readiness for launches. • Partner with Allocations to review purchase orders (POs), weeks of supply (WOS), and communicate risk based on sell thru projections. • Review and approve inventory for allocations and gratis transfers related to newness, campaigns, and retail events. Cross-Functional Collaboration • Lead forecast-related discussions and influence decision-making across internal teams. • Align assumptions for product demand, marketing cadence, and market-level inventory strategy. System Ownership & Continuous Improvement • Act as a subject matter expert (SME) for the Vanguard Demand Planning Tool. • Identify opportunities to enhance planning processes, improve data flow, and automate reporting tasks. • Contribute to process documentation and best practice development to scale global digital planning capabilities. What We're Looking For • Bachelor's degree in Business, Supply Chain, Analytics, Economics, or a related field. • 2-4 years of experience in demand planning, supply chain, or digital analytics within a high-growth consumer brand or eCommerce environment. • Advanced proficiency in Excel; experience with demand planning tools (Vanguard a plus) and BI platforms (e.g., Tableau, Power BI). • Experience with direct-to-consumer (DTC) and/or social commerce business models. • Strong analytical and problem-solving skills; ability to synthesize insights from large datasets. • Excellent communication skills and ability to collaborate across departments and levels. • Highly organized, self-motivated, and comfortable managing competing priorities in a dynamic environment. Our Perks: • Salary range: $65,000-75,000 (compensation will depend on a variety of factors, including but not limited to skill level, relevant work experience & education) • Medical, dental, vision, 401k plan & access to health and wellness programs • Paid vacation, holidays, summer Fridays, birthdays off, volunteer time & more! • Hybrid work policy • Gratis, employee discount on tarte.com, team give-back initiatives • Friendly, fun, creative & collaborative work environment • Tarte is an equal opportunity employer.