Position Overview We are seeking a highly skilled and experienced Senior Digital Strategist to join our dynamic marketing team. The Senior Digital Strategist is a senior-level leader in our agency - responsible for shaping, communicating, and guiding digital marketing strategies across DotCom and its client portfolio. This role serves as the strategic brain of the agency - ensuring all programs, campaigns, and websites align with client business goals, industry best practices, and DotCom’s bold, results-driven standards. The Senior Digital Strategist partners directly with the Owner, Directors, Client Managers, and Specialists to translate big-picture vision into actionable, measurable outcomes. They act as a client-facing thought leader - inspiring confidence, solving complex challenges, and keeping DotCom on the cutting edge of SEO, AI search, paid ads, content, and digital innovation. About DotCom Global Media DotCom Global Media is the industry leader in digital marketing for the fence industry across the U.S. and Canada. Since 1995, we’ve built a reputation as the most well-known, well-respected, and innovative agency in this space — trusted by 200+ contractors, distributors, and manufacturers to deliver growth. We don’t follow trends — we create them. From high-performance websites and SEO to AI-powered strategies and authority-building content, we’re constantly driving the industry forward. If you want to join a team that’s redefining what’s possible, DotCom is the place. Responsibilities Client Strategy & Leadership • Lead client strategy meetings, quarterly reviews, and web calls with authority and clarity. Agency Collaboration • Partner with Client Managers (Sarah & Karly) to ensure client needs are met and expectations exceeded. • Collaborate with Directors of Operations, Creative, and Sales & Marketing to align departmental execution with strategy. • Work closely with the Client Success Manager (Toni) to audit issues, review reporting, and anticipate problems before they impact clients. • Provide mentorship, direction, and knowledge-sharing across the agency to raise the strategic skill level of all teams. Innovation & Intelligence • Stay at the forefront of digital trends (SEO algorithm updates, AI search, platform changes) and proactively integrate them into strategy. • Conduct competitive research and market benchmarking to guide client positioning. • Support DotCom’s authority in the fence industry by contributing to thought leadership (articles, speaking opportunities, internal training). Measurement & Optimization • Define KPIs and success metrics for each client strategy. • Review analytics, performance reports, and campaign results to recommend adjustments. • Ensure all strategies are results-driven, measurable, and aligned with ROI expectations. • Develop comprehensive digital marketing strategies (SEO, paid ads, content, local search, AI search readiness, etc.). • Analyze client goals, market conditions, and competitor activity to identify growth opportunities and risks. • Translate complex digital concepts into clear, actionable recommendations that clients can understand and trust. • Act as an escalation point for high-level client issues, providing solutions with professionalism and confidence. Qualifications • 7+ years of proven experience in digital marketing strategy, with strong expertise in SEO, PPC, content, analytics, and conversion optimization. • Demonstrated success in client-facing roles, with ability to lead meetings and presentations with confidence. • Team-oriented, collaborative personality with proven ability to work across departments and build trust with colleagues. • Exceptional problem-solving skills and ability to simplify complex issues for clients and teams. • Strong analytical skills; comfortable interpreting data to guide decision-making. • Experience in an agency environment is strongly preferred. • A keen interest and experience with emerging AI tools is a major plus. Success in This Role Looks Like • Clients trust you as a strategic advisor, not just a vendor. • Client Managers are confident in daily communication because they have your strategic backing. • Directors and Specialists look to you for alignment and clarity. • The Owner is no longer the sole strategist — you take the lead on client strategy and high-level communication. • DotCom continues to outpace competitors because you keep the agency ahead of digital marketing trends through vision and a desire to constantly improve and to grow. Education Bachelor’s degree Marketing, Communications, Business Administration, or a related field. Equivalent work experience may be considered in lieu of a degree. Requirements • Reliable Internet Connection: High-speed, stable internet for seamless video conferencing, file sharing, and platform access. • Computer/Laptop: Employees are required to provide their own equipment. It should be fast, in good working order, and in new or like-new condition to ensure optimal performance. • Peripherals: Monitor(s), webcam, headset, keyboard, mouse, and other necessary accessories. • Quiet Environment: A distraction-free workspace is vital for your role. • Secure Wi-Fi: Use of encrypted, password-protected Wi-Fi to avoid security breaches. • Excellent organizational and time management skills, with the ability to prioritize tasks. • Strong attention to detail and accuracy in work. • Proficiency in Google workspace, Google Docs, and Google Sheets. • Excellent communication skills, both verbal and written. • Ability to maintain confidentiality and handle sensitive information with discretion. • Adaptability and willingness to learn new tasks and tools. • A proactive and solution-oriented approach to tasks and challenges. Work Schedule & Productivity Expectations • Working Hours: Your hours will be somewhat flexible. However, we expect the majority of your time to align with "normal business hours"—Monday through Friday, from 9 AM to 5 PM. • Daily/Weekly Check-ins: Regularly scheduled meetings with your supervisor or team members will ensure progress tracking and open communication. • Time Tracking: You will need to comply with our time-tracking policy to monitor productivity. • Time Management: You are expected to work independently, meeting deadlines and maintaining focus through goal-oriented work. Daily or weekly objectives will help keep you on track. • Task Management: You’ll be required to use our task management tool to track your work progress and deadlines. Benefits • Remote work opportunity • Opportunities for professional growth and development. • After a 90 day review, full-time employees will be awarded 5 vacation and 5 sick days per year. This increases annually. • Paid Holidays, including New Years Day, Memorial Day, Independence Day, Labor Day, Thanksgiving, Christmas Please note that this position does not currently offer a benefits package. This position offers the opportunity to work from home while experiencing a positive team environment and meaningful personal connections. Nearly every team member at DotCom cites the positive culture as one of their favorite aspects of their position. DotCom is the undisputed leader in the market that we serve. It is a wonderful experience to be the best, to work with the best, and to be respected as the best. • If you are a detail-oriented individual with excellent organizational skills and a passion for assisting others, we encourage you to apply.