We are seeking a strategic, customer-focused leader to serve as Senior Director I, Channel & Customer Strategy, driving profitable growth for our U.S. Juice and Warehouse Route to Market (RTM) businesses in collaboration with the Retail sales organization. This key leadership role will partner closely with Retail leadership and their teams to translate brand and commercial strategies into actionable, customer-back plans that deliver annual and long-term growth for both our customers and The Coca-Cola Company. A cornerstone of this role is team and talent development, ensuring the growth and leadership development of the Channel & Customer Strategy team. What You'll Do For Us • Build and lead a high-performing team through a people-first leadership approach to talent, career, and capability development. • Champion a collaborative, customer-back culture within the team and foster cross-functional partnerships across the System. • Lead the development of Juice and Warehouse RTM channel strategies that align with our category and brand objectives, responding to evolving consumer demands, retailer needs, and competitive dynamics. • Partner with the Retail Sales organization to lead Collaborative and Joint Business Planning efforts with top retail customers, fostering trust and collaboration through the development of long-term value creation plans. • Create customized strategies for our critical retail accounts that integrate brand and business priorities, delivering best-in-class outcomes for customers and consumers. • Ensure a customer-centric approach that balances customer growth goals with company value creation. • Leverage new Digital & Multi-Year Planning Capabilities to make data-driven, forward-looking decisions to unlock growth potential. • Steward performance against the Annual Business Plan and clear execution KPIs in partnership with Retail Sales and Category Management teams, including Volume, Revenue, Profit and ACV, TDPs, SOVI, and Share metrics. • Provide actionable knowledge and insights to enhance sales execution, ensuring alignment with Retail leadership priorities. • Lead the improvement of Digital Commerce and eRetail capabilities, ensuring our strategies integrate seamlessly into the evolving retail landscape. • Partner with NAOU, Retail, and Acosta teams to ensure digital technologies contribute meaningfully to top- and bottom-line results. Qualifications & Requirements • A University Degree in Business or equivalent experience, MBA preferred. • 10+ years of leadership experience in Channel Strategy, Customer Management, Sales Strategy, or related roles within the beverage or consumer-packaged goods (CPG) industries. • Demonstrated success in leading and developing high-performing teams, cultivating talent pipelines, and building collaborative, customer-first cultures. • Proven track record of developing and executing successful retail strategies that drive growth across high-performing omnichannel retail portfolios. • Expertise in the Warehouse and DSD RTM business models and experience navigating large, complex commercial systems, including direct retail interactions. • Strong cross-functional leadership skills with a proven ability to work across multiple stakeholders, including Retail Sales and headquarter functions, to align priorities and deliver against business objectives. • Skilled at building category-specific and customer-focused strategies, with a deep understanding of retail dynamics and consumer needs. • Expertise in leveraging data and digital capabilities to create actionable, customer-back strategies that deliver top and bottom-line growth. • Exceptional communication, negotiation, and storytelling skills to engage internal and external stakeholders at all levels. • Results-driven leader with a proven track record of delivering measurable business outcomes. • Strong focus on data-driven decision-making, including the ability to integrate data, insights, and analytics into strategic approaches. What We Can Do For You • Iconic & Innovative Brands: Our portfolio represents over 20 different billion-dollar brands such as Coca-Cola, Sprite, Fanta, Powerade, and more. • Exposure to World Class Leaders: Availability to global leaders that will expand your network and exposure you to emerging technologies and techniques. • Career Development: The Coca-Cola Company offers a wide range of resources and programs to support your career development, including global learning programs and leadership development programs. We look forward to welcoming you to our team and working together to continue the Coca-Cola legacy of refreshing the world and making a difference. The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States. Pay Range:$169,000 - $196,000 Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered. Annual Incentive Reference Value Percentage:30 Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.