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Global Payments Inc.

Senior Director of eCommerce Marketing

This role is for a Senior Director of eCommerce Marketing, requiring 8+ years in revenue-generating e-commerce management, strong digital marketing expertise, and technical knowledge. It offers a permanent contract, competitive pay, and is located in a dynamic, fast-paced environment.
🌎 Country
United Kingdom
🏝️ Location
Unknown
📄 Contract
Full-time
🪜 Seniority
Director
💰 Range
Unknown
💱 Currency
£ GBP
💸 Pay
Unknown
🗓️ Discovered
August 23, 2025
📍 Location detailed
London, England, United Kingdom
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🧠 Skills
#Google Analytics #Content Strategy #Conversion Rate Optimization
Role description
Description The Role: We seek a senior director of global ecommerce within our Global Marketing Operations team to build the strategy and execute programs that drive engagement and sales through GlobalPayments.com . This position requires strategic planning, digital marketing and digital sales expertise, and technical know-how to create and implement effective e-commerce programs for multiple user journeys. You will lead a small international team, both cross-functional resources and future direct reports, to ensure globalpayments.com transforms from a brochure website to a revenue generating engine that delivers for our business prospects and customers of all sizes, as well as for our partners: integrated software vendors, financial services partners, developers, and independent sales organizations/resellers. You will oversee various aspects of the e-commerce operations, ensuring seamless user experiences and optimal revenue generation through multiple country websites and digital tools, including calculators, comparison tools, interactive applications, chat, sms, forms, appointment-setting, and phone. You will work across the marketing organization and along with Finance, Data, Sales, Operations and Technology to ensure the vision and approach are aligned for the customer. Responsibilities: • Develop and implement customer-first e-commerce strategies to enhance online presence and sales conversions based on user types/personas. • Oversee the digital design and messaging, development, and maintenance of the e-commerce website • Collaborate with marketing and sales teams to create and execute digital marketing and ABM campaigns with measurable results. • Analyze web traffic metrics to create a smooth, optimized sales journey, focusing on improving onsite conversion rates. • Suggest solutions to boost GEO, SEO, conversion, and website user performance. • Build a global website testing practice and roadmap inclusive of conversion rate optimization and UX best practices • Work with our Digital Marketing team to confirm the e-commerce budget and ensure cost-effective operations as it relates to website performance. • Develop a customer focused hub to address existing merchants needs, providing a help section, useful content and promotional areas.Lead a team of e-commerce and shared resource professionals to set priorities, guide and coach the team and to report results. • Coordinate with product management to ensure timely addition of new products to the online buyer journeys. • Work with the commercialization and product teams to develop and enhance product-led growth (PLG) experiences on the website • Coordinate with the content strategy team to plan and execute more effective and personalized cross-channel user experiences (blogs, e-newsletters, consideration content in lead and customer nurture). • Ensure a seamless and engaging user experience across all online platforms, as well as for interactive tools, calculators and surveys • Monitor competitor activities and market trends to stay ahead in the industry • Implement data-driven decision-making processes to optimize e-commerce performance • Oversee customer service processes and policies to enhance customer satisfaction • Collaborate with external agencies, overseeing the RFP process for strategic partnerships and website development projects. Requirements: • Bachelor's degree in Marketing, Business, Information Technology, or related field • 8+ years of experience managing revenue generating e-commerce websites and programs for a business. • Proven experience in developing and implementing e-commerce strategies across multiple user journeys. • Strong technical knowledge of website management and e-commerce platforms • Strong CRM experience to understand Sales funnel. Salesforce experience is a plus. • Proven track record of increasing sales through online channels • Strong understanding of digital marketing strategies and tools. • Proficiency in web analytics tools like Google Analytics • Experience in managing large-scale digital projects • Excellent leadership and team management skills • Strong problem-solving abilities and attention to detail • Ability to adapt to a fast-paced, changing environment • Excellent written and verbal communication skills • Knowledge of GEO, SEO, PPC, and other online marketing techniques • Excellent analytical skills and ability to interpret data • Experience in budget management and financial planning • Ability to work cross-functionally and collaborate with various departments • Strong leadership qualities with a proactive and solution-oriented approach • Proficiency in Microsoft Office Suite and relevant e-commerce and marketing software • Ability to troubleshoot technical issues and provide timely resolutions • Strong organizational skills and the ability to manage multiple projects simultaneously • Experience in the Payments industry is a plus