Position Summary Greyson is seeking a strategic, data-driven, and customer-obsessed merchandising leader to join our Pack as the Senior Director, Merchandising Strategy & Operations. This role sits at the intersection of go-to-market execution, line architecture, and merchandising analytics. Reporting directly to the Chief Merchant, this is a key leadership position responsible for shaping how we build, deliver, and commercialize assortments across seasons, categories, and channels. This leader will drive the creation and implementation of our enterprise-wide Go-To-Market (GTM) process—bringing clarity, alignment, and accountability across cross-functional teams. They will also lead the development of a merchandising analytics platform that enables smarter decision-making, stronger margin contribution, and more agile seasonal execution. The Senior Director will serve as a critical connector across teams and functions, enabling seamless planning, execution, and hindsight analysis. This is not a planning or allocation role. This position is focused on building the merchandising infrastructure and GTM muscle that connects strategy to execution. This is a hybrid role, based out of our Detroit, MI Office. A minimum of three days per week are required on-site for this position. Key Responsibilities Go-To-Market Strategy & Execution • Architect and lead a scalable GTM process, aligning cross-functional teams around a clear seasonal rhythm. • Build and manage GTM calendars across core seasons and agile activations (e.g., capsules, collabs), with clear milestones and ownership. • Facilitate seasonal milestone meetings to ensure cross-functional alignment, escalation of roadblocks, and accountability from concept through launch. • Serve as the gatekeeper of cross-functional readiness to ensure successful commercialization of assortments. Merchandising Analytics & Performance Management • Develop and lead a merchandising analytics function that tracks and reports on key performance indicators (KPIs) including sales, margin, turn, AUR, and sell-through. • Deliver actionable insights through post-season hindsights, assortment productivity, pricing performance, and SKU-level analysis. • Collaborate with the centralized analytics team to build data models and reporting tools that support pre-season planning and in-season pivots. • Shape the merchandising lens within shared platforms including NetSuite, PLM, and demand planning systems. Operational Infrastructure & Tools • Standardize line planning templates, assortment review tools, and hindsight reporting formats. • Manage the merchandising sample budget and tracking process, in collaboration with cross-functional leads. • Partner with IT and external vendors to optimize tools and dashboards, reduce manual work, and improve data visibility and operational efficiency. Assortment Strategy & Line Architecture • Define guardrails and frameworks to guide seasonal and core assortment strategies across all channels. • Support SKU rationalization, line editing, and whitespace identification with a focus on productivity and brand impact. • Influence line planning decisions in partnership with Design, Product, and Planning teams. Pricing & Promotional Strategy • Guide pricing research and develop brand-right price architectures that balance consumer perception and financial targets. • Shape promotional strategies that drive conversion while preserving brand equity. • Contribute to markdown and end-of-season strategies that protect margin and support healthy sell-through. Leadership & Cross-Functional Partnership • Act as a thought partner to the Chief Merchant, providing strategic perspective across product and commercial functions. • Champion a culture of clarity, accountability, and collaboration. • Partner with leaders across Product, Finance, Sales, and Marketing to ensure merchandising strategies align with business objectives. Qualifications • 10+ years of experience in merchandising strategy, operations, or performance management in apparel, accessories, or consumer products. • Proven track record leading Go-To-Market processes and cross-functional collaboration. • Deep understanding of merchandising KPIs, pricing architecture, and assortment productivity. • Advanced skills in Excel, PowerPoint, and data visualization tools. • Strong communication and leadership presence; able to influence and lead across all levels. • Highly organized with strong aesthetic sensibility, operational discipline, and business acumen. • Experience working with PLM, ERP, demand planning, and data warehouse systems is preferred. Benefits: Greyson is proud to offer employees a comprehensive benefits package that include • Unlimited Paid Time Off Policy (Full-Time) • Paid Sick Leave • 13 annual paid company holidays • Competitive employee discount • Paid Family Leave Program (maternity and bonding) • Company paid long-term and short-term disability insurance • Tax Advantage Accounts (FSA, HSA, FSA Dependent Care, 401k (match targeted for 2025), 401k Roth • Comprehensive Medical Coverage (medical, dental, vision) with company HSA contribution About Greyson Clothiers Greyson Clothiers is a pioneering lifestyle brand dedicated to excellence, authenticity, and community. With deep roots in golf and performance apparel, Greyson continues to expand into diverse lifestyle categories while keeping our commitment to innovation, sustainability, and connection at the core.