Company Description As the global leader in health and wellness innovation since 1935, GNC motivates people to reach their goals with the most trusted and exciting selection of products in the industry. As #TeamGNC, we work hard to ensure that our consumers come first. We are always cultivating and collaborating on new ideas to bring innovative solutions to the forefront and testing new solutions to translate goals into action. Our team members are advocates for change and innovation. There is no greater gift than good health and no greater satisfaction than helping others to achieve it. Be a part of helping others to Live Well! About GNC Since 1935, GNC has been a global leader in health and wellness innovation, inspiring people to achieve their goals with a trusted and dynamic range of products. As #TeamGNC, we prioritize our consumers, constantly collaborating and developing new ideas to deliver cutting-edge solutions. Our team is passionate about driving change and turning aspirations into actions. We believe that good health is the greatest gift, and there's nothing more rewarding than helping others achieve it. Join us in empowering others to Live Well! What We’re Looking For At GNC we embrace a “Live Well” philosophy, fostering a dynamic environment where innovation meets passion. Whether someone is an athlete or just starting to focus on their health, we want to deliver the cutting-edge products they deserve. We are looking for an individual who is excited and eager to play a pivotal role in driving excellence in the health and wellness industry. This position offers the opportunity to engage in a collaborative environment where you will make a personal impact every day. GNC is seeking an experienced Senior eCommerce Analyst to join our growing digital team. In this role, you will transform data into insights that drive strategy, optimize site performance, and accelerate revenue growth. You’ll collaborate closely with marketing, merchandising, operations, and technology teams to support data-informed decision-making across our eCommerce ecosystem. The ideal candidate has strong analytical skills, experience with eCommerce platforms, and the ability to turn insights into actionable strategies that optimize conversion, retention, and revenue. What You’ll Do This is a Full-Time Salary Position The Sr. Ecommerce Analyst is responsible for analyzing digital sales performance, customer behavior, and marketing effectiveness to drive growth across our eCommerce business. Deliver recurring and ad-hoc reporting on key site metrics like traffic, conversion rate, bounce rate, AOV, and revenue • Build and update dashboards in tools like Quantum Metric, Power BI, Looker, GA4, or Excel • Deliver concise summaries of analytical findings for leadership and make recommendations based on business objectives • Analyze customer behavior across web journeys and funnel stages to uncover opportunities for optimization and personalization • Work with the merchandising and UX teams to identify areas of opportunity based on supporting data • Analyze site traffic trends and work with marketing to optimize entry points • Support Testing Specialist on defining goals and KPIs for A/B tests and monitoring, and compiling test results • Take ownership of projects and drive them forward by engaging with appropriate business partners • Additional duties as assigned. Environmental Factors & Working Schedule • Hybrid work environment, 2-3 days in-person attendance (Pittsburgh, PA) in addition to ability to work remotely. • Regularly required to stand; walk; sit; use hands or fingers to handle or feel; reach with hands and arms; stoop, kneel, crouch, or crawl; and talk or hear • Sedentary work. Exerting up to 10 pounds of force occasionally and/or negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects. Repetitive motion. Substantial movements (motions) of the wrists, hands, and/or fingers. The worker is required to have close visual acuity to perform an activity such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal; extensive reading. • Work is performed in an office environment and requires the ability to operate standard office equipment and keyboards. • Specific vision abilities required by this job include long periods of computer screen usage, close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus • The noise level in the work environment is usually low/moderate • To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions. Qualifications • Bachelor’s or Master’s degree in Business, Statistics, Data Analytics, Economics, Finance, or a related field. • 4-5 years of experience in analytics, marketing, ecommerce, or a related field • Experience with GA4, Google Tag Manager, or similar tools • Can explain data and insights clearly to collaborators across departments • Enjoy working cross-functionally with designers, merchandisers, and marketers • Experience with A/B testing tools or understanding of how online experiments work • Familiarity with SQL • Basic knowledge of Javascript, CSS, and HTML • Experience with a Business Intelligence tool like Power BI, Looker, and Tableau • Exposure to site tagging and event planning (GTM, data layers, etc.) Benefits Offerings Benefit Offerings: Medical, Dental, Vision, STD, LTD, Paid Company Life Insurance, 401K program with company match, 30% employee merchandise discount on GNC products & 20% employee discount on 3rd party products, Monthly Free Product Offers, and access to the Employee Assistance Program.