About the Company At FreshCut Paper, we're on a mission to bring more beauty, joy, and sustainability into the world, one pop-up bouquet at a time. Our life-sized, mailable floral sculptures are designed to wow, made to last, and crafted with the planet in mind. With a carbon footprint 1/300th that of traditional flowers and nearly 5 million trees planted through our 1% for the Planet partnership, we're proving that meaningful moments can also be mindful ones. As a fast-growing, design-driven startup, we're building a brand that sits at the intersection of art, emotion, and ecommerce. Our team thrives on creativity, collaboration, and a shared commitment to delivering unforgettable customer experiences. We're scrappy, strategic, and always thinking about what's next. About the Role We're looking for an entrepreneurial and data-driven Senior eCommerce Manager to lead the direct-to-consumer experience and accelerate growth across FreshCutPaper.com. Reporting to the Head of Marketing, this role is responsible for website management, conversion rate optimization, owned-channel marketing (email, SMS, loyalty), and performance marketing in partnership with our agency team. You'll play a key role in improving conversion, enhancing the digital customer journey, and driving revenue through data-backed testing and smart design. If you're passionate about blending analytics, creativity, and growth strategy in a fast-paced, mission-driven brand, we'd love to meet you. Key Responsibilities • Own FreshCutPaper.com{ {:}} Lead day-to-day operations of our Shopify site, including product setup, merchandising, onsite promotions, and content update s • Compliance & Best Practices{ {:}} Ensure digital platforms align with privacy regulations, security standards, and industry best practic e • s Technology & Platform Oversight{ {:}} Manage and collaborate with internal teams and external vendors to maintain and enhance website infrastructure, custom applications and third-party integrati o • ns Drive Digital Growth{ {:}} Lead programs to optimize key performance metrics including CVR, AOV, UPT, and CAC{ {:}}LTV, to meet revenue and profitability goals while delivering a seamless customer exper i • ence Analyze &; Act{ {:}} Monitor site and business performance daily, weekly, and monthly to identify trends, spot friction, and make real-time optimizations that drive r e • sults Conversion Rate Optimization{ {:}} Use tools like GA4, Triple Whale, heatmaps, session recordings, and surveys to understand customer behavior, pinpoint drop-off points, and improve the conversion • funnel Performance Marketing Oversight{ {:}} Partner with external agencies to develop and manage paid media strategy, execution, and reporting across p l • atforms Own Email, SMS & Lifecycle Marketing{ {:}} Develop campaigns and automations via Klaviyo that drive acquisition, engagement, and r • etention Subscription & Loyalty Programs{ {:}} Lead strategy and execution of subscription and loyalty initiatives to increase customer life t • ime value eComm Testing & Experimentation{ {:}} Build and manage FreshCut Paper's test & learn program, developing hypotheses, executing A/B tests via platforms like Optimizely, analyzing results, and communicating insights through clear reporting and data vis u • alizations Strategic Reporting{ {:}} Create analytics frameworks that give the team visibility into digital performance and inform marketing, merchandising, and C • X decisions Cross-Functional Collaboration{ {:}} Work closely with the Head of Marketing and Head of Sales to shape and execute the promotional calendar and pro d • uct launches Lead & Manage{ {:}} Mentor an eCommerce Coordinator and guide agency partners to deliver on timelines, budgets, and per f o rmance goals Requirements W • hat You Bring 7+ years of experience in eCommerce, ideally at a DTC brand or fast-paced co n • sumer company Proven track record of owning and optimizing eCommerce KPIs (conversion rate, AOV, UPT, CAC{ {:}}LTV) to drive • revenue growth Deep expertise with Shopify, Klaviyo, GA4, Triple Whale, and eComm • best practices A data-first thinker who knows how to interpret insights and translate t h • em into action Entrepreneurial mindset with a bias for action, ownership, and continuous improvement in a fast-pa c • ed environment Highly collaborative, with excellent project management and commu n • ication skills Passionate about building great customer experiences and growing a mi s s ion-led brand Benef i • tsWhy Join Us? Hands-on exposure to a rapidly g r • owing business A fast-paced, creative, and collaborat i • ve environment A role with room to grow and evolve as the • company scales Competitive benefits including Medical, Dental, Life Insurance, IRA with company match and more!