We’re looking for a results-driven leader to accelerate DTC growth and turn performance marketing into a revenue engine. You’ll own strategy and execution across paid media, email/SMS, influencer, and affiliate channels, while managing the DTC P&L, budgets, and performance reporting. What You’ll Do • Lead customer acquisition, retention, and LTV growth across Shopify-based DTC sites. • Own multi-channel campaigns (paid social/search, Shopping, video, display, influencer, affiliate, email/SMS). • Manage DTC budgets, forecasting, and performance against CAC, ROAS, CVR, and LTV targets. • Build retention programs (lifecycle, win-back, loyalty) and drive funnel optimization via testing and insights. • Oversee performance creative (ads, landing pages, email/SMS) and agency partners. • Evaluate and evolve our growth stack (attribution, feeds, automation, analytics). What We’re Looking For • 6+ years in DTC/eCommerce growth marketing. • Experience managing a team (can be a small team). • Expertise in paid social/search, email/SMS, influencer, and affiliate channels. • Proven ownership of DTC P&L, budgets, and reporting. • Strong grasp of Shopify ecosystem, analytics, and attribution tools. • Bachelor’s degree in Marketing, Business, or related field (MBA a plus).