Position Overview: We’re looking for a strategic and execution-oriented Senior eCommerce Marketing Manager to drive digital growth across our DTC eCommerce platform. In this highly matrixed role, you will lead full-funnel performance marketing, lead generation, site optimization, and cross-functional execution while collaborating with brand, creative, product, analytics, IT, and operations teams. You’ll be accountable for driving scalable revenue and cost-efficient acquisition, optimizing the end-to-end digital customer journey, and ensuring flawless execution across campaigns, technology, and teams. The ideal candidate brings a strong mix of strategic thinking, channel expertise, measurement, and project leadership. Key Responsibilities: eCommerce Strategy & Optimization • Develop and execute a growth-focused eCommerce roadmap aligned with brand, revenue, and experience goals • Own the eCommerce P&L; forecast revenue, manage digital channel budgets, and optimize for ROI Performance Marketing & Lead Generation • Manage multi-channel acquisition: Google (Search, Shopping, YouTube), Meta, TikTok, Pinterest, LinkedIn, affiliate, and SEO • Optimize media performance using A/B testing, audience segmentation, and funnel analytics to meet CAC and ROAS targets Retention & Customer Experience • Develop lifecycle marketing strategies to increase repeat purchases, loyalty engagement, and LTV • Leverage personalization and dynamic content tools to enhance post-purchase and re-engagement campaigns Technology, Tools & Vendor Management • Manage eCommerce platforms (Shopify, Adobe Commerce, etc.) and the full Martech stack • Lead third-party agencies and internal collaborators to ensure aligned execution, SLAs, and performance outcomes Analytics, Reporting & Optimization • Track and analyze performance across KPIs: CAC, ROAS, CLV, AOV, conversion rate, email/SMS engagement, and traffic sources • Use GA4, Looker, and attribution tools to assess cross-channel effectiveness and inform spend optimization Qualifications: • 7+ years in eCommerce, digital marketing, or performance media (DTC, retail, or CPG preferred) • Proven success in scaling acquisition and lead generation strategies across paid and owned channels • Hands-on experience with Shopify or Adobe Commerce, GA4, Klaviyo or Attentive, and major ad platforms • Strong analytical mindset with deep understanding of CAC, ROAS, CLV, AOV, and attribution models • Experience managing cross-functional initiatives, agencies, and multiple concurrent projects What We Offer: • Competitive salary and benefits package. • Opportunity to work with a talented and passionate team. • Career growth and development opportunities. • A collaborative and inclusive work environment.