Freeman+Leonard is seeking a Senior eCommerce Site Merchandiser for a retail company This is a HYBRID role in Plano, TX We’re looking for a highly motivated Senior eCommerce Site Merchandiser. This role will help lead and execute merchandising, site optimization, and performance marketing initiatives to grow our direct-to-consumer eCommerce channels. This role also includes direct mentorship of a Junior Site Merchandiser, helping develop their skills and guiding day-to-day execution The ideal candidate brings a blend of analytical thinking, creative problem-solving, and hands-on experience in site management, SEO and paid media. This person thrives in a fast-paced environment and has a passion for improving the customer experience through data-backed decisions. Key Responsibilities: • Site & Merchandising Operations • Oversee end-to-end product setup and launches, ensuring accurate categorization, pricing, imagery, SEO-friendly copy, and promotional tagging. • Partner with design and development teams to optimize user experience, navigation, and merchandising rules across the DTC websites. • Conduct regular site audits and testing to identify and resolve bugs or friction points in the customer journey. • Work with cross-functional teams (product, inventory, marketing) to align content strategy and storytelling with merchandising priorities. • Mentor and manage a Junior Site Merchandiser, ensuring best practices are followed in backend Shopify operations and product merchandising. • Performance Marketing & Analytics • Monitor and analyze key KPIs (traffic, conversion rate, AOV, cart abandonment, etc.) and recommend data-driven improvements. • Provide weekly and monthly performance reporting to support seasonal planning and long-term strategy. • Drive and implement SEO improvements to increase organic traffic and visibility. • Support paid digital campaigns (Google, Meta, etc.) by collaborating with agencies or internal stakeholders to align product priorities and promotions. Collaboration & Strategy • Act as a bridge between sales, marketing, and creative teams to maximize online promotional and sales opportunities. • Monitor industry trends and competitor activity to identify growth opportunities and white space. • Contribute to strategic roadmaps for product and content enhancements on Shopify, including coordination with the development team. Required Skills & Qualifications: • 3–5 years of eCommerce experience in a DTC environment • Hands-on experience with Shopify is required (product setup, merchandising, app integrations) • Experience working with web development teams and basic familiarity with front-end capabilities (no coding required, but strong project coordination is a must) • Strong understanding of SEO best practices and how they apply to PDPs, category pages, and content • Familiarity with paid marketing channels, including Google Ads (Search, Shopping), Meta (Facebook/Instagram), and remarketing strategies • Proficient in Google Analytics 4 (GA4), Shopify reporting, and Excel (including VLOOKUPs, pivot tables) • Highly detail-oriented and organized, with strong prioritization skills • Strong attention to detail, organization, and project prioritization • Self-starter and team player with excellent communication skills