ARKIVE Headcare ARKIVE is one of the UK’s fastest-growing masstige haircare brands, built around professional formulas made accessible. Co-founded by award-winning stylist Adam Reed and Matrix Brands, we’ve quickly become a cult favourite among beauty editors, consumers, and stylists alike. With distribution across Boots, John Lewis, M&S, Mecca, Hut Group plus our flagship salon in Covent Garden, ARKIVE is scaling across both DTC and retail - and entering new markets including the US, EU, and Australia. We’re now looking for a digitally driven, results-focused Senior Growth Marketing Manager to accelerate customer acquisition, scale our digital ecosystem, and drive global growth. The Role: As Senior Growth Marketing Manager, you will play a pivotal role in building and executing a full-funnel growth strategy, with a sharp focus on content, performance marketing, digital channels, and retention. You'll own key growth metrics and lead the delivery of innovative, data-led campaigns that scale our reach and impact globally. This is a rare opportunity to lead digital growth for a purpose-led, founder-backed brand at a defining stage in its journey. Key Responsibilities: Content Flywheel & Growth Ecosystem • Lead the development and execution of our always-on content flywheel - fuelling growth across TikTok, Meta, PPC, CRM, and emerging channels. • Collaborate with internal and external creators to drive high-volume content production that resonates with performance goals and brand voice. Acquisition & Performance Marketing • Own and execute growth strategies across TikTok, Meta (Instagram & Facebook), and Google PPC - our core acquisition engines. • Identify and test new platforms where our customers live, such as Pinterest, Reddit, Discord, and beyond. • Optimise spend and creative strategy to drive maximum efficiency and ROI (CAC, ROAS). CRM & Retention • Manage our CRM agency to build and execute an effective retention strategy through email and SMS - maximising LTV, AOV, and repeat rate. • Drive personalisation, segmentation, and automation using tools like Klaviyo or similar platforms. • Leverage data and testing to create journeys that nurture and convert. Insights, Data & Optimization • Track and report on all key growth KPIs weekly, monthly, and quarterly. • Use tools such as GA4, attribution platforms, and ecommerce analytics to inform decisions and campaign direction. • Lead growth experimentation and use data to test, learn, and scale what works. External Partner & Cross-Functional Management • Manage relationships with a range of agency partners including media buying, SEO, creative, CRM, Amazon, and TikTok Shop. • Collaborate with brand, commercial, and product teams to align digital efforts with broader GTM strategies. • Ensure creative output is performance-ready across formats and platforms. Ecommerce & DTC Focus • Support DTC growth with conversion optimisation, landing page strategy, and customer journey improvements. • Work closely with ecommerce and UX teams to reduce friction and increase onsite performance. What We’re Looking For: You're a sharp, energetic digital marketer who thrives in a fast-moving, creative, and data-led environment. You live and breathe performance metrics, love a dashboard, and get excited about turning smart content into scalable results. You’ll Bring: • 5–7+ years in growth or digital marketing, ideally in a fast-growing consumer or DTC brand. • A proven track record of scaling acquisition across TikTok, Meta, and Google Ads. • Experience in managing content pipelines and partnering with creators or studios to produce platform-native content. • Familiarity with tools like Klaviyo, GA4, Shopify, and attribution platforms. • Confidence managing agency partners across growth, CRM, creative, Amazon, and TikTok Shop. • A sharp analytical mindset with a love for testing, learning, and improving. • Strong understanding of ecommerce best practices and how to optimise the funnel. • Experience working cross-functionally with creative, brand, product, and commercial teams. We love AMAZING people: We also love to reward our teams for their hard work and after all there would be no amazing products or brands without them! Our office has always got something going on whether that’s puppy yoga, massages, bingo nights or a bake off to bring our teams together. Here is a snapshot of some of the other fantastic benefits we offer; • Unlimited Holiday • Flexible Working • Private Medical Insurance • Team Events & Socials • Wellbeing Programme • Free Breakfasts • Volunteering Day • Annual Discretionary Bonus • Amazing Product Discounts If this role excites you but you don't meet every requirement, please get in touch anyway. We're looking for amazing people, not superheroes. Join us and Create Amazing together!