Who You Are You have hands-on experience creating campaigns on major ad platforms such as Google Ads, Bing, Meta, and LinkedIn. You are a systems wizard and are very comfortable using the latest tools to support demand generation activities. While you may not be a developer, you consider yourself a technical person who can easily setup, navigate, and optimize technology tools as needed to support our AI-Powered Growth Marketing team. You’ve thrived at a startup or scale-up, and understand that moving quickly with a sense of urgency is the key to success. What You'll Do • Use your expertise in paid search and paid social to develop and execute strategies that drive high-quality inbound traffic and pipeline • Build and manage our Account-Based Marketing (ABM) playbook to drive engagement with target accounts, including personalized advertising, content syndication, and retargeting • Analyze performance data and market trends to identify new opportunities for scaling paid ads and optimizing budget allocation • Collaborate with cross-functional teams (Sales, Content, Product) to design and run A/B tests on campaign creatives, landing pages, and messaging • Own and orchestrate the entire marketing tech stack to power marketing workflows and drive results. • Expertise in the following tools are required: GA4, HubSpot, the major Ad Platforms (Google, Bing, LinkedIn, Meta) and other AI-driven tools that we have implemented. • Technical ability to assess and implement new tools is a must-have for this role. • Provide regular performance reports and actionable insights to the executive team. What You'll Bring • 5+ years of experience in a growth marketing or demand generation role at a B2B SaaS startup • Strong foundational understanding of paid search, paid social, and other paid channels. • You understand that MQL obsession in marketing is misguided, and you take a revenue-centric approach to create and capture demand in the market • Hands-on experience with leading marketing platforms (Google Ads, Facebook Ads, LinkedIn Ads) and martech tools such as HubSpot, GA4 and others • Proven experience in using AI-powered tools to augment key business processes for growth marketing. • Proven ability to drive pipeline and revenue targets through paid channels, with a track record of hitting or exceeding KPIs • Strong analytical skills, including Excel/Google Sheets proficiency and experience with data visualization tools (e.g., Looker, Tableau). • Highly organized, able to manage multiple campaigns and projects in a fast-paced environment • Excellent collaboration and communication skills, with the ability to influence cross-functional stakeholders This Role May Not Be a Fit If • You prefer well-established, mature processes over fast-paced experimentation • You’re not comfortable learning new tech or using new tools on your own • You have limited experience owning pipeline- or revenue-based targets • Data analysis and statistical thinking are not within your comfort zone • You prefer to follow a playbook rather than build one