Your Golf Travel Ltd. is the world's leading golf travel company. We're passionate about delivering unforgettable golf experiences and pride ourselves on our customer-centric approach and expert service. As we continue to grow and innovate, we're looking for a commercially driven, data-savvy Senior Manager CRM and Loyalty to elevate our customer lifecycle strategy and lead key transformation projects on a 12 month fixed term basis. Role Overview: We are seeking a strategic and hands-on Senior Manager CRM and Loyalty to own the end-to-end customer relationship strategy, enhancing customer engagement, retention, and lifetime value. This is a pivotal role in the marketing team, responsible for leading CRM initiatives across all channels — with a strong focus on segmentation, automation, and personalisation. With support from the Chief Marketing Officer, oversee with the migration to a new ESP (Email Service Provider) and drive the launch of our new Loyalty Scheme, both of which are high-impact projects aimed at improving customer experience and driving revenue growth. Key Responsibilities: • Execute the customer-centric CRM strategy for FY 25/26 aligned with wider marketing and business goals • With support from the CMO and in-house tech team, oversee and drive the successful migration to a new ESP, ensuring data integrity, continuity of service, and improved automation and segmentation capabilities • With support from the CMO and tech team, lead the launch of a new Loyalty Scheme, including strategy, operational setup, communications planning, and measurement of success • Drive customer lifecycle marketing, including acquisition, onboarding, re-engagement, retention, and win-back campaigns • Champion data-driven decision making — using insight, testing, and performance analytics to inform optimisation • Collaborate with internal teams (Tech, Product, Sales, Customer Services) and external partners to ensure seamless delivery and ongoing development of CRM initiatives • Manage a CRM Executive, providing leadership, development, and clear KPIs. Requirements • Proven senior level experience in both CRM and loyalty (ideally within e-commerce, travel, sport or leisure sectors) • Hands-on experience managing ESP migrations and/or implementing marketing automation platforms • Track record of launching or managing customer loyalty or rewards schemes • Strong understanding of CRM best practices, customer segmentation, data analytics, and email deliverability • Commercially minded with a strong grasp of how CRM impacts business KPIs such as retention, LTV, and conversion • Proven strong line management skills to manage, coach and support development • Strong project management skills — ability to lead cross-functional projects from concept through to execution • Highly analytical, with proficiency in reporting tools and CRM platforms (Emarsys, Iterable, Bloomreach or Customer.io are advantageous) • Excellent leadership and communication skills. Benefits 🌟 Why Join Us? • 🏖 Annual Leave - 25 days holiday, increasing by 1 day per year of service (up to 28 days), plus the option to buy back up to 5 extra days each year • ✈️ Amazing Travel Perks - Enjoy familiarisation trips to top golf and holiday destinations in the UK and overseas, plus exclusive discounts on golf holidays, flights, and hotels • 🏆 Recognition & Rewards - Be part of our annual company away trips for top performers and benefit from structured training and personalised development plans • 🏌️ Exclusive Brand Discounts - Save on top golf and sports brands, including Taylormade, Under Armour, and Ping • 💪 Health & Wellbeing - Subsidised health club memberships, a fully funded Employee Assistance Programme (EAP), and a Cycle to Work scheme • 🚗 Sustainable Travel Benefits - Access our Electric Car scheme with Octopus EV and make your commute greener • 📈 Growth & Development - Receive honest feedback, regular coaching sessions, and the opportunity to grow within a dynamic and supportive team Ready to help us deliver world-class golf travel experiences? Apply now and go the extra yard with us.