Application Deadline 30 August 2025 About Us Korn Ferry is a global consulting firm that powers performance. We unlock the potential in your people and unleash transformation across your business—synchronizing strategy, operations, and talent to accelerate performance, fuel growth, and inspire a legacy of change. That’s why the world’s most forward-thinking companies across every major industry turn to us—for a shared commitment to lasting impact and the bold ambition to Be More Than. Korn Ferry Digital Is a Scaled Product Business Unit Within Korn Ferry That Develops And Sells Our Suite Of Talent Products And HR Technology, Supporting Clients Across Six Solution Areas • Organizational Strategy • Assessment and Succession • Talent Acquisition • Leadership and Professional Development • Sales and Service • Total Rewards Job Description OPPORTUNITY TO ENHANCE YOUR CAREER - It’s about exceeding your potential. We’re looking for a strategic, hands-on Sr. Manager of Performance Marketing to lead our digital marketing efforts across paid and organic channels. This role is ideal for someone who thrives on data-driven decision-making, has a deep understanding of digital platforms, and is passionate about driving measurable growth. You’ll own a paid advertising budget and be directly responsible for campaign strategy, execution, and optimization across SEM, social, and content syndication channels. Key Responsibilities • Collaborate with stakeholders to leverage market research and customer data to define audience personas, segmentation criteria, and messaging strategies. • Develop and execute comprehensive digital marketing strategies across multiple channels (e.g., web, email, social media, search, display) to drive customer acquisition, retention, and revenue growth. • Manage and optimize a paid advertising budget directly (not through an agency), ensuring efficient allocation across SEM (Google, Bing), LinkedIn, content syndication, and industry publications. Experience with Meta and Reddit is a plus. • Continuously evaluate and refine channel mix based on performance data to maximize ROI and pipeline contribution. • Deeply understand the customer to craft relevant, compelling marketing copy that captures attention and effectively drives desired actions, while rigorously testing for optimal performance. • Create campaign creative assets including landing page copy, ad copy, banner ads, and emails. • Build and optimize data-driven nurture programs to personalize the buyer's journey from awareness to consideration and decision to increase qualified opportunities and accelerate sales velocity. • Set clear performance targets and KPIs for all marketing initiatives and regularly monitor and analyze campaign performance, competitor activities, and customer behavior to identify areas for optimization and improvement. • Track and report on marketing-acquired and marketing-influenced pipeline (>$8-figures), including KPIs such as cost per lead, CAC, and ROAS. • Oversee marketing operations, including the management and optimization of the MarTech stack to ensure seamless execution of marketing strategies and campaigns. • Manage marketing budgets effectively and allocate resources strategically to maximize ROI and achieve business goals. Professional Experience/Qualifications • Deep understanding of digital marketing channels and platforms, including Google Ads, LinkedIn Ads, Facebook Ads, etc. • Proven track record of developing and executing successful performance marketing strategies that drive customer acquisition and revenue growth. • Strong analytical skills and ability to interpret complex data to make informed decisions and optimize marketing campaigns. • Demonstrated ability to craft persuasive, effective marketing copy across different touch points ensuring campaign performance and consistent brand messaging across platforms. • Experience creating and optimizing campaign creative including landing pages, ad copy, banner ads, and emails. • Perform detailed keyword research to identify high-traffic, relevant keywords to build paid search strategies. • Experience working with marketing automation platforms (Marketo), predictive analytics (6sense), data enrichment tools, CRM systems (Salesforce), and analytics tools (Marketo Measure). • Demonstrated success in optimizing campaign performance metrics such as cost per lead, CAC, and ROAS. EDUCATION • Bachelor’s degree in related field highly preferred. Salary Range $100,000.00 - $135,000.00 Salary range represents the compensation Korn Ferry expects to pay to a candidate with the requirements for the job posted. Korn Ferry offers competitive compensation and benefits commensurate with experience. Korn Ferry Benefits The Korn Ferry Cares Wellbeing Platform offers Employees health benefits (Medical, Dental, Vision, Short Term Disability, Basic Life and Accidental Death & Dismemberment), Critical Illness, Accident Injury, Hospital Indemnity, and Legal Insurance. Employees are eligible to enroll in Korn Ferry's Tax Deferred Savings plan 401(k). Employee Stock Purchase Program is available to all permanent employees who work 20 hours or more after 6 months of service. Employees are eligible to receive a total of 15 days vacation annually plus paid time off for 16 company holidays. Full time eligible employees will accrue sick time commencing on the first date of employment at the rate of 3.33 hours per pay period for an annualized maximum of 80 hours. Internal Mobility at Korn Ferry If you currently work for Korn Ferry or one of our affiliates, you must be eligible to apply for a different position within Korn Ferry to use the Careers Site. If you accept such a position, your benefits programs and Human Resources policies may change. Please consult with your HR contact for the new position concerning application eligibility, including any immigration/visa needs, benefit programs, and HR policies applicable to that position. Korn Ferry is an Equal Employment Opportunity Employer All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, or veteran status or any other characteristic protected by federal, state, or local law.