Description About Tiege Hanley At Tiege Hanley, we’re on a mission to help men look and feel amazing with uncomplicated skincare systems. We’ve shipped over 2.5 million boxes and grown into one of the fastest-scaling men’s grooming brands globally, trusted by hundreds of thousands of loyal customers. Paid social is at the core of our customer acquisition engine. We’re seeking a hands-on performance marketer to lead the strategy and execution of our paid social efforts—someone skilled in campaign management, creative alignment, and data-driven optimization. For the right candidate, this role could start out overseeing all acquisition channels, with a heavy focus on Paid Social and Influencer Marketing. Experience managing Paid Search, Affiliates, and Email Marketing is a strong bonus. About The Role As Senior Growth Marketing Manager, Paid Social, your primary focus will be new customer acquisition on Meta and YouTube in North America, with planned expansion into TikTok, Reddit, X, Threads, Snapchat, and international markets. You will report directly to the Senior Director of Marketing and collaborate with teams across Success & Retention, eCommerce, Brand, Influencers, and Analytics to ensure acquisition strategies support broader growth objectives. Your mission is to scale acquisition volume within healthy CAC parameters, balance short-term efficiency with long-term contribution margin, and drive full-funnel growth. What You’ll Do Paid Social Strategy & Execution • Own end-to-end paid social campaigns, with an initial focus on Meta + YouTube in North America before scaling into new platforms and global markets, with agency support as needed. • Manage budgets, targeting, bidding, creative testing, and optimization to balance efficient CAC with long-term subscription growth and contribution margin. Creative Optimization & Insights • Analyze campaign data to identify winning angles, hooks, and formats, leveraging AI/ML tools for accelerated insights. • Track viral trends and competitor success, combining them with internal performance data to shape ad production. • Provide actionable feedback to creative teams, and hold internal/external editors and designers accountable for producing creative that drives both acquisition and brand equity. Landing Page & Offer Strategy • Partner with UX + Tech teams to optimize landing pages, offers, and gift-with-purchase strategies to improve CvR, RPU, and customer quality. • Run structured experiments to build optimal LPs for a seamless customer journey. Cross-Functional Collaboration • Work with Influencer Marketing on boosting creator ads, securing whitelisting deals, and unifying messaging. • Collaborate with Brand & Organic Social to align paid campaigns with broader content strategy. • Partner with Analytics and Growth to refine attribution, reporting, and automation, driving net revenue growth while keeping MER within guardrails. Requirements What You Bring • Bachelor’s or Master’s degree in Marketing, Business, Economics, Statistics, or a related field preferred. • Experience managing 1-4 direct reports and agencies. • Performance Marketing Expertise: 5+ years managing paid social campaigns at scale ($100K+/month), with a proven track record of optimizing CAC efficiency and driving subscription growth. • Immediate Results + Long-Term Vision: Passionate about delivering quick wins while thoughtfully expanding paid social into new platforms and global markets. • Creative Eye + Analytical Mind: Skilled at translating campaign data into actionable insights that inform creative strategies and messaging that resonates. • Hands-On Operator: Comfortable managing campaigns directly within platform ad managers - this role requires practical execution, not just strategy. • Collaborator, Mentor & Leader: Exceptional communicator who thrives in cross-functional teams, partnering effectively with creative, brand, influencer, and analytics stakeholders. • Tech-Savvy & AI Enthusiast: Experienced with attribution tools, analytics dashboards, and marketing automation platforms, always seeking innovative ways to improve performance. Why Join Tiege Hanley? • You’ll lead the charge on bringing new customers into a brand that men genuinely love — and help us build one of the most exciting men’s grooming businesses in the world. • Competitive compensation + Employee Stock Options. Benefits & Culture • Paid Time Off • Paid Holidays • Summer Hours • Medical, Dental, and Vision Insurance • 401K, with company match • Healthy work/life balance • Free premium coffee and healthy snacks • Complimentary men’s grooming products while employed. • Growth and Development: A golden opportunity to hone your skills and grow in a dynamic, fast-paced environment. • Impactful Work: Play a role in a company that is rewriting the rules in the men’s skincare industry. • Collaborative Culture: A workspace that encourages innovation through collaboration and values diverse perspectives. • Benefits are reviewed on an annual basis. We strive for a comprehensive, competitive package every year! Tiege Hanley is an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, gender identity, age, disability, veteran status, or any other legally protected characteristic. If you require accommodation due to a disability, please contact us at hr@tiege.com.