Join Deriv, where we are dedicated to transforming the world of online trading through innovation and data-driven strategies. As a Senior Marketing Analyst, you will be at the forefront of this transformation, using your analytical prowess to convert complex data into strategic insights that accelerate our marketing initiatives. You will face the challenge of synthesising fragmented data, redefining attribution models amidst evolving privacy regulations, and balancing in-depth analyses with agile decision-making. Your insights will directly influence marketing strategies that enhance customer acquisition, engagement, and retention across diverse channels. As an AI-first business, you’ll have access to cutting-edge tools to improve your analytical capabilities and drive impactful marketing outcomes. On a given day, you will: • Transform marketing data into actionable insights, collaborating with campaign managers, digital marketers, and product teams • Collect, analyse, and interpret data from various platforms such as web, email, social media, and CRM systems • Monitor and report on KPIs, marketing campaign effectiveness, conversion rates, and Return on Investment (ROI) • Develop and maintain dynamic dashboards and automated reports for tracking trends and performance metrics • Conduct customer segmentation, cohort analysis and funnel diagnostics to support personalised marketing strategies • Implement precise tracking methodologies using UTM parameters and pixels • Utilise AI to enhance data interpretation and predictive analytics • Recommend and evaluate A/B testing opportunities to optimise marketing campaigns • Provide analytical insights to support budgeting, forecasting, and strategic campaign planning You may enjoy working with us if you: • Like solving new challenges, as privacy changes make traditional marketing measurement harder • Can balance when to dig deep into data versus delivering quick, practical answers • Enjoy collaborating with different teams and explaining data in a way everyone can act on • Are comfortable defining success and figuring out the right metrics for new campaigns • Want to build tools and processes that help us report and learn faster as we grow We would love to work with you if you: • Have a minimum of 4 years’ experience in marketing analytics, martech, or data analysis • Are proficient in tools like Google Analytics (GA4), GTM, SPSS, QlikSense, Excel/Google Sheets, and Looker Studio or Tableau • Possess in-depth knowledge of marketing metrics and data visualisation best practices. • Have experience querying large datasets using SQL • Communicate complex findings clearly to both technical and non-technical stakeholders • Are proactive and detail-oriented, with a knack for uncovering actionable insights • Have experience with CRM platforms like HubSpot • Are familiar with Python or R for advanced statistical analysis (is a plus) • Have a background in fintech or e-commerce industries (is a plus) • Have hands-on experience building scalable marketing attribution models (is a plus) Benefits: We pay competitive salaries based on your skills, qualifications, experience and market rates. Additionally, you’ll be eligible for an annual bonus based on individual and company performance. When you join Deriv, you will be supported in growing your career in our company. You can expect to have a personalised Learning and Development programme as well as the costs covered for relevant professional development and education related to advancing your career at Deriv. You’ll be based at our modern office in Dubai’s prestigious JLT, a key centre for Deriv’s Middle Eastern operations. Our Dubai office is home to over 200 talented professionals from diverse nationalities, creating a truly global workplace. You’ll thrive in an expat-friendly environment that celebrates diversity and encourages cross-cultural collaboration, with regular knowledge-sharing sessions and team events. Dubai’s position as a global business hub, combined with its tax-free benefits, ultramodern lifestyle, and family-friendly environment with excellent schools and healthcare, creates the perfect setting for international professionals. Join us in Dubai to shape the future of online trading while experiencing life in one of the world’s most dynamic and cosmopolitan cities. Our culture is unique, and we live by our values and leadership principles, so it’s worth learning more about Deriv's culture . Imagine what you could do with us. If you're ready to take on this exciting challenge and drive our marketing analytics to new heights, we can't wait to hear from you. Deriv is an equal opportunity employer committed to diversity and inclusion. We take pride in our Great Place to Work and IIP Platinum certifications, which reflect our commitment to creating an exceptional work environment. Join us and help build the future of online trading while working alongside top talent from over 96 nationalities.