About Frank Darling Frank Darling is a modern fine jewelry brand redefining what it means to say “forever.” Featured in Vogue, Brides, and The Knot for our craftsmanship and contemporary approach, we specialize in custom engagement rings and diamond jewelry that blend timeless design with sustainability and transparency. With nine showrooms nationwide, we’re making luxury feel personal, playful, and accessible. About the Role We’re looking for a Senior Marketing Manager to lead Frank Darling into its next era of growth. You’ll own the marketing strategy end-to-end—across social, content, PR, and partnerships—while managing a small but growing creative team. This is a hands-on leadership role, perfect for someone who can zoom out to set strategy and roll up their sleeves to execute. Your mission: make sure Frank Darling shows up everywhere—Instagram, TikTok, inboxes, and beyond—with wit, clarity, and undeniable sparkle. Areas of Ownership Content Strategy, Copy, Social, Email, PR + Gifting, Celebrity, Influencer, Events, Brand Activations What You’ll Do: Lead & Inspire • Manage, mentor, and grow a creative team with direct reports (3 + 2 agencies) across social, content, and design. • Partner cross-functionally to execute photo shoots, gifting, and product launch campaigns. • Own the annual marketing calendar and budget for the above areas of ownership • Lead creative campaigns and product launches from brainstorm to rollout. Social & Community • Scale and evolve strategy across Instagram, TikTok, YouTube, and Pinterest. • Drive engagement, awareness, and community with channel-specific content and campaigns. • Spot and capitalize on cultural and platform trends before they peak. • Ensure a consistent, on-brand look, feel, and tone across every channel. Brand & Creative • Own brand storytelling and ensure our voice is consistent (cheeky but elevated, always). • Partner with the performance marketing team to deliver creative content across paid, search, social, and affiliate channels. • Oversee photoshoots, content creation, and asset production (internal and external). PR, Partnerships & Events • Manage and collaborate with our PR team. • Oversee gifting, press appointments, and celebrity partnerships. • Identify and pitch new brand, influencer, and community partners. • Execute brand events—from PR activations to influencer gatherings—that amplify awareness and build buzz. What We’re Looking For • 4–8 years of marketing experience, with 1–2+ years leading a team. • Proven track record of growing social channels and building engaged communities. • Experience scaling a D2C ecommerce brand (fine jewelry, fashion, beauty, or lifestyle a plus). • Strong creative instincts paired with sharp analytical skills—you know when to trust data and when to trust your gut. • Experience managing direct reports and scaling a team. • Exceptional communication and storytelling ability—you can make diamonds sound irresistible (not hard, but still). Why You’ll Love It Here • Competitive salary, benefits, and equity opportunities. • The chance to shape the future of a fast-growing, design-driven jewelry brand. • A culture that values bold ideas, sharp humor, and a love of sparkle (bonus points if you can talk diamonds, Taylor Swift, or both). To Apply Please email your portfolio to kegan@frankdarling.com with: • 2-3 sentences on why you’re excited about the role • A link to 1+ social account or campaign you directly managed, why you’re proud of it, and—bonus points—any metrics that back it up