The Senior Marketing Manager at Plaza Premium Lounges, is responsible for driving service demand and footfall through B2C, B2B2C, and B2B communications, utilizing a combination of walk-in and online marketing and promotion tactics for UK. You will also drive revenue, marketing value and brand awareness through strategic regional and local partnerships, while enhancing the overall customer experience and promoting the country. Additionally, this position requires driving Smart Traveller’s member acquisition and engagement through targeted, data-driven campaigns and effective communication. The right candidate will collaborate closely with cross-functional teams to develop effective, quantifiable and measurable marketing, promotion and partnership strategies that drive business KPIs and brand awareness. You will implement campaigns and manage projects in a timely manner, upholding high standards of quality and customer-centricity. Your role will also include developing marketing and partnership implementation plans with local players. You are adept at analyzing data, market trends and consumer behaviour, with the ability to turn insights into actionable strategies and execute plans for the Group’s various lines of business and services in your country. With a strong understanding of local market requirements, you will set standards and guidelines to fulfill the needs of the region. Support for global initiatives may also be needed. As a highly motivated self-starter and results-driven manager, you will thrive in a fast-paced, dynamic and multicultural environment, conducting market intelligence analysis, providing guidance to the local marketing team. JOB RESPONSIBILITIES • Develop and execute local Marketing and Partnership strategies and marketing execution plans to drive revenue and customer experiences for all PPG lines of business (lounges, transit hotels, Airport Dining, Meet & Greet Concierge and Airport Passenger Service) • Responsibility for UK Marketing Team to implement regional/global marketing and partnership campaigns and initiatives effectively. • Utilize data and insights to develop effective and ROI-driven marketing programs and business plans that drive revenue and maximize cross-business offerings. • Project manage marketing campaigns, ensuring comprehensive business and operational planning and timely execution with various stakeholders, including business partners and channel owners, such as Operations, eCommerce, Brand, Loyalty, Sales and Business Development teams. • Analyse market trends, customer behaviour and brand-building opportunities to inform marketing and partnership strategies. • Oversee marketing and promotional content development and execution across key PPG channels, including point-of-sale, websites, app, CRM platforms and corporate sales. • Work closely with Design team and marketing agencies/vendors to ensure effective marketing messages and visual impact and maintain brand consistency. JOB REQUIREMENTS • Degree holder in Marketing, Business Administration or related disciplines. • Minimum of 7 years' solid marketing and partnership experience on a regional or global level, preferably in the aviation industry. • Solid track record of developing, executing and managing effective marketing & partnership campaigns. • Self-motivated and committed to achieving revenue target and marketing values. • A strong executor and project leader. • Guiding team members to implement marketing & partnership strategies and campaigns. • Excellent project management, time management and people management skills. • Good business sense. Strong data analytics and insights for reporting and presentation. • Strong interpersonal skills to communicate effectively with diverse stakeholders across all levels. • Proficient and experienced in crafting effective marketing messages. • Excellent written and verbal communication and presentation skills. • Independent. Energetic self-starter, hands-on team player. • Excellent attention to details and strong work ethics. About Premium Plaza Group (PPG) Together, We Make Travel Better. As the global leader in airport hospitality, we have revolutionized the airport experience to meet travelers’ needs, before they have even arrived. Our multiple award-winning, integrated, 360° airport services are a guiding light for those seeking to simplify, empower their journey, and enrich their airport experience. In Plaza Premium Group, you will work with colleagues from all parts of the world for a truly global experience. To be a part of the #PPGFamily, you do not need to be from this industry, but you do need to be passionate. Our promise to you: - We will respect and value your background and perspectives - We will work together with integrity - We will share our incredible pride for our job, company and industry What we ask of you: - Bring passion to all that you do - Listen, move fast and think innovatively - Speak up, have ideas and share them - Believe in customer service, and treating every person with kindness Who are we: Plaza Premium Group is found where travellers’ paths cross. We were established in Hong Kong in 1998 by Founder and CEO, Song Hoi-see. He understood the value of an airport lounge and felt that the experience should not be limited to a closed-circuit group of travellers by introducing the world’s first independent airport lounge concept. Today, we operate the world’s largest network of international airport lounges and award-winning airport hospitality experiences and passenger service solutions. We have the power and experience to make every airport travel experience memorable for your brand and business. From the joy of arrival to the wave of goodbye, we’ll light the way.