About The Position Columbia Sportswear is seeking a strategic and consumer-obsessed Senior Merchandising Manager to lead the creation, planning, and execution of product strategies across multiple channels and price tiers. This role is responsible for delivering compelling, consumer-right assortments that drive profitable growth while elevating the brand experience at retail. The ideal candidate has a proven track record of marketplace segmentation, assortment optimization, and cross-functional leadership, and thrives in an environment that demands both creative vision and analytical rigor. This role will partner closely with design, product management, sales, and marketing to ensure product stories connect with consumers and deliver results. How you’ll make a Difference Marketplace Segmentation & Channel Strategy • Develop and execute marketplace segmentation strategies that balance consumer needs and channel differentiation. • Create distribution strategies for wholesale, retail, and digital partners to optimize reach and profitability. Assortment Planning & Optimization • Build consumer-right product assortments that reduce complexity while increasing productivity and sell-through. • Identify and grow core franchises while introducing innovation and new categories to expand market share. • Establish clear product lifecycle strategies to ensure healthy flow of product introductions and exits. Consumer Insight–Led Storytelling • Leverage consumer insights and marketplace trends to inform seasonal product stories. • Drive a cohesive storytelling approach across product, marketing, and in-store execution to elevate brand perception. Cross-Functional Leadership • Partner with design, product creation, sales, and marketing to deliver product strategies that meet margin, revenue, and unit goals. • Lead go-to-market readiness by ensuring internal teams and external partners understand seasonal priorities and key initiatives. Business Management & Results Delivery • Drive top-line revenue growth and margin improvement through disciplined merchandising and SKU productivity management. • Monitor business performance weekly and adapt strategies in-season to optimize results. Team & Talent Development • Lead, coach, and inspire team members to bring consumer-led strategies to life. • Foster a collaborative, innovative, and results-driven team culture. YOU ARE • A strategic problem solver who anticipates and resolves situations with a solutions-oriented approach. • A regional marketplace expert, with a strong understanding of the U.S. Apparel marketplace relating to product merchandising, and DTC and wholesale channels. • Effective at working collaboratively with global and regional teams, internal and external stakeholders, and influencing senior leadership. • A strong communicator, including written, verbal, and presentation skills. YOU HAVE • Bachelor’s degree, applicable certification or equivalent experience. • 10+ years of merchandising, product creation, or related experience in apparel, footwear, or consumer goods. • Proven track record of managing multi-channel assortments and driving profitable growth. • Strong analytical and strategic thinking skills with an ability to translate data into actionable plans. • Demonstrated ability to lead seasonal go-to-market processes from concept to delivery. • Strong understanding of consumer insights, marketplace trends, and retail dynamics. #Onsite This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company. Columbia Sportswear Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Columbia Sportswear is committed to working with and providing reasonable accommodation for individuals with disabilities. https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12.pdf. If you need reasonable accommodation because of a disability for any part of the employment process, please notify your recruiter. At Columbia Sportswear Company, we’re proud to offer regular full-time employees a benefits package that includes a variety of services and products to help make your life and work more rewarding. Our benefit programs contribute to overall employee well-being by aligning those programs with the fundamental elements of well-being: physical, social/emotional, financial, career and community. Benefits that can protect your family’s financial future and help you save money through our 401k plan plus a generous company match. Columbia offers medical, dental, vision, life Insurance, disability, flexible spending accounts, health savings account, and an assortment of voluntary benefit offerings (accident, critical illness, hospital indemnity, and legal services). In addition, Columbia offers EAP + which is free and confidential 24/7/365 counseling services. We have extensive wellness benefits, employee discounts and a generous time off program available. If you need an accommodation/adjustment to successfully complete and submit your application, please reach out to AskHR@columbia.com with the Subject: Applicant Assistance Requested.