About THG We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition. Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition. From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG. With us, you’ll go further, faster. What are you waiting for? Job Title: Senior Paid Media Executive Reporting to: Senior Paid Media Manager Company: THG Nutrition Brand: Myprotein Location: THG HQ (WA15 0AF) Office based About THG Nutrition & Wellness: THG Nutrition & Wellness is home to some of the most loved and trusted names in wellbeing and nutrition, including Myprotein, the world's largest online sports nutrition brand, alongside its family of brands, Myvegan, Myvitamins, and MP Activewear. We aspire to be the world's most empowering health movement, encouraging everyone to lead healthier, more active lives. Our brands and people are dedicated to breaking boundaries, empowering individuals, and making a positive impact. Why be a Senior Paid Media Executive at Myprotein? As Senior Paid Search Executive, you’ll play a key role in driving performance and growth across our EU markets. You will work closely with local teams to plan, manage and optimise multi-market paid media strategies across Myprotein and its sub-brands. This role sits within the Paid Media team and offers the opportunity to influence the digital strategy across diverse European locales, ensuring regional relevance and market performance. Responsibilities include but are not limited to: • Own the day-to-day management and optimisation of paid search accounts across multiple EU locales, ensuring market-specific strategies are aligned to business objectives. • Activate and scale campaigns across key paid media platforms including Google Ads, Microsoft and SA360 across all campaign types, ensuring performance is tailored to local nuances such as language, trends, and seasonality. • Collaborate with local country managers, ecommerce and CRM teams to support weekly promotional activity and develop full-funnel campaign plans. • Monitor and analyse campaign performance at both local and regional levels, making data-led decisions to drive growth and improve ROI. • Support localisation of creative assets and keyword strategies in partnership with translation teams or native speakers to enhance relevance and performance. • Partner with Influencer & Ambassadors teams to deliver EU-specific UGC-led paid media briefs and amplify local content. • Contribute to CRO testing and conversion rate improvements by analysing performance data by market and feeding into testing roadmaps. • Provide clear and insightful weekly/monthly reporting to key stakeholders across countries and regions. • Manage campaign budgets effectively, ensuring optimal allocation by region and channel to maximise return on ad spend. • Drive key workstreams such as AI, Profitability, New Customer Growth & Automation to improve our efficiency and progression as a channel. About You: • 3+ years of hands-on experience in paid search/paid media, ideally within a fast-paced ecommerce environment. • Proven experience managing multi-market campaigns, with specific focus on EU locales. • Strong understanding of localisation strategies and cultural nuances across European markets. • Proficiency with key platforms including Google Ads, Bing Ads and SA360. • Exceptional communication skills – comfortable collaborating with stakeholders across different geographies and teams. • High attention to detail and the ability to deliver insight-led recommendations. • Confident, proactive, and adaptable – thrives in a collaborative, fast-moving environment. • Strong analytical skills, with the ability to interpret data to improve performance across multiple regions. THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability. THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community. Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.