An exciting opportunity to join a fast-growing DTC pet brand and help shape the creative strategy behind our paid social advertising. We’re looking for someone who lives at the intersection of performance marketing and creative storytelling - someone who can turn ideas into thumb-stopping ads that drive real results. This role is not organic social media management or design - it’s about using creativity to improve paid performance across Meta, TikTok, and YouTube. What you’ll do • Lead creative strategy for paid social campaigns: Own the creative testing roadmap, identifying new hooks, formats, and messaging angles. • Analyse and optimise creative performance: Break down results by format, hook, and audience to inform what we scale or pause. • Collaborate with creators: Brief, manage, and optimise relationships with UGC creators and influencers, ensuring assets are built for conversion. • Produce and edit content yourself: Confidently create and adapt short-form video ads using tools like CapCut. • Bridge brand and performance: Work with the Paid Social Manager to ensure all ads are both on-brand and performance-optimised. • Stay ahead of trends: Identify emerging formats, platform changes, and creative opportunities, ensuring Pooch & Mutt stays at the forefront of paid social. What we’re looking for • 2+ years hands-on paid social experience: You’ve run and optimised campaigns in Ads Manager (Meta, TikTok, YouTube). • Creative-first mindset: You’re passionate about what makes content “convert” in ads, not just what looks good. • UGC & influencer experience: You know how to brief, direct, and edit creator content for performance. • Analytical ability: Comfortable interpreting performance metrics and making creative decisions based on data. • Technical skills: Proficiency in mobile-first video editing (e.g. CapCut). • Strong communicator: Able to translate results into clear takeaways for stakeholders. Nice to have • Experience in DTC/ecommerce brands. • Familiarity with pet, lifestyle, or wellness audiences. • Understanding of Advantage+ shopping campaigns, Spark Ads, or YouTube formats. Why join Pooch & Mutt? We’re not just another pet food company. We’re building a health-led brand that helps dogs live their best lives and we want your creativity to help us tell that story in the most engaging, effective way possible. Location: Remote-first, with monthly UK-based team meetups.