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Herd Digital

Senior Paid Social Manager (In-House) - #3392537

This role is for a Senior Paid Social Manager in London, offering £40,000 - £60,000 per year. Responsibilities include managing paid social campaigns across Meta and TikTok, requiring eCommerce experience and a strong understanding of performance metrics. Permanent contract.
🌎 Country
United Kingdom
🏝️ Location
Hybrid
📄 Contract
Full-time
🪜 Seniority
Mid-Senior level
💰 Range
55K – 70K
💱 Currency
£ GBP
💸 Pay
£40K - £60K (Yr.)
🗓️ Discovered
August 9, 2025
📍 Location detailed
London Area, United Kingdom
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🧠 Skills
#Performance Marketing
Role description
Job Title: Senior Paid Social Manager (eCommerce - In-House) Location: London (Hybrid) Salary: £40,000 - £60,000 The Company This is an exciting opportunity to join one of the UK’s most creative and fast-growing consumer brands. Over the past few years, the company has built a reputation for disrupting the category with bold ideas, viral content, and a playful approach to product development. Their products, designed in-house and sold globally via major eCommerce platforms, regularly go viral across TikTok, Instagram, and Amazon, generating millions of views and strong organic engagement. With a loyal customer base and an impressive track record of year-on-year growth, the business is now investing in performance marketing to scale to the next level. The role offers the chance to be part of a passionate, collaborative team where creativity, speed, and innovation are part of everyday life. It is a perfect fit for someone ready to move from another in-house position or take the next step from agency into an in-house role. Role & Responsibilities As a Senior Paid Social Manager, responsibility will be taken for the development, execution, and scaling of full-funnel performance campaigns across Meta, TikTok, and beyond. Working closely with the Head of Marketing, founders, and an in-house creative team, this role will bring ideas to life quickly, test relentlessly, and push creative boundaries to deliver growth. It is a high-impact, hands-on role with a clear pathway to building and leading a performance team in the future. • Own the paid social strategy across Meta (Facebook & Instagram), TikTok, and TikTok Shop • Build and manage high-performing campaigns to drive traffic, acquisition, and revenue • Develop full funnel and retargeting strategies using a test-and-learn mindset • Collaborate with designers and content creators to produce scroll-stopping, video-first creatives • Keep up with platform changes, trends, and competitor activity Your Skills & Experience • Hands-on experience running Paid Social performance campaigns • Solid understanding of eCommerce funnels, paid social metrics, and attribution models • Proven track record of delivering strong ROAS in a DTC or product-based business • Comfortable working in-house with a high degree of autonomy • Knowledge of driving traffic to Amazon (bonus) • Confidence working with short-form video (bonus) • A creative eye and enthusiasm for collaborating with content teams (bonus) Company Benefits • Join a creative, ambitious brand with a fast-growing presence in the UK and international markets • Be part of a collaborative, agile team that thrives on bold ideas and quick execution • Work on campaigns that generate millions of views and deliver real commercial impact • Enjoy true ownership and autonomy - no clients, no red tape • Clear progression to Head of Paid Media / Performance Director as the function grows • 25 days holiday + bank holidays • Hybrid working setup • Bright, modern office in central London • Regular team socials & events • Free products annually • A fast-paced, creative culture where ideas matter and innovation is celebrated JOB ID #3392537