Senior SEO Specialist - Sports Brand Are you passionate about driving organic growth within sports? Do you have the technical expertise to take SEO performance to the next level? Can you turn search data into strategies that boost visibility, traffic, and revenue? MacGregor Black is collaborating with a Renowned Fashion Brand to appoint a Senior SEO Specialist. This is a permanent position based onsite in Liverpool. As Senior SEO Specialist / Executive, you will play a key role in shaping and executing the SEO strategy to enhance the brand’s online visibility, organic growth, and revenue performance. Working closely with the digital and ecommerce teams, you will ensure the brand’s presence is optimised across all digital platforms and positioned competitively within the sports industry. Key Responsibilities: • Develop, implement, and manage SEO strategies across all digital channels. • Conduct keyword research, site audits, and competitor analysis to identify growth opportunities. • Optimise on-page elements, product and category pages, and metadata to improve search rankings. • Oversee technical SEO, collaborating with developers to enhance site performance and resolve issues around crawlability, indexing, and site structure. • Lead and support content optimisation, ensuring alignment with brand and trading campaigns. • Track, analyse, and report on SEO performance using tools such as Google Analytics, Search Console, SEMrush, Ahrefs, or Screaming Frog. • Stay ahead of industry trends and algorithm updates, ensuring best practice is embedded into the SEO roadmap. What We’re Looking For: • Proven experience in SEO, ideally within ecommerce, fashion, or retail. • Strong technical SEO knowledge and practical hands-on optimisation skills. • Demonstrable success in improving rankings, driving organic traffic, and increasing online revenue. • Experience managing SEO tools and reporting dashboards. • Analytical mindset with the ability to interpret data and provide actionable insights. • Excellent communication skills, with confidence in influencing cross-functional stakeholders. • Passion for digital marketing and a proactive approach to innovation. Why Join? • Competitive salary package. • Opportunity to join a dynamic and growing fashion brand. • Autonomy to lead SEO strategy within a collaborative digital team. • Clear progression and development opportunities. Please contact Gabby Zachrisson at for more information.