About Our Client Our client transforms asset intelligence into intelligent action. With the Asset Cloud, customers preemptively tackle high-risk and hard-to-spot threat exposures, misconfigurations, and overspending. The integrated platform brings together data from every system in an organization’s IT infrastructure to optimize mission-critical risk, performance, and cost measures via actionable intelligence. Covering cyber assets, software, SaaS applications, identities, vulnerabilities, infrastructure, and more, the company is the one place to go for Security, IT, and GRC teams to continuously drive actionability across the organization. Cited as one of the fastest-growing cybersecurity startups, with accolades from CNBC, Forbes, and Fortune, the company covers the lifecycle of millions of assets for leading customers across industries and around the world. About The Role Our client seeking a proactive, detail-oriented Sr. Web Strategy & Optimization Manager to lead optimization and growth efforts across the website through A/B testing, content strategy, personalization, and SEO execution. This role combines hands-on CMS work, project management, and collaboration with the SEO agency and internal teams to improve site performance and drive B2B demand generation outcomes. You’ll own the A/B testing roadmap, coordinate stakeholders, implement SEO recommendations, and shape strategic content experiences that improve conversion and engagement. Ideal candidates are part strategist, part executor—and excited to use data, testing, and SEO insights to drive measurable impact. What You’ll Do: • Own and manage the A/B testing roadmap, coordinating test timelines, stakeholders, and priorities to ensure smooth, on-time execution. • Plan, launch, and analyze website experiments focused on optimizing conversion paths, CTAs, landing pages, messaging, and user flows. • Work cross-functionally with stakeholders in Demand Gen, Campaigns, Content, Design, and Web Development to align test ideas and content strategies with business goals. • Drive the CRO process from beginning to end, including research, test idea intake, testing roadmap, hypothesis development, design and dev, execution, reporting and analytics. • Build and manage test variations in the CMS (ContentStack), ensuring quality, functionality, and brand alignment. • Collaborate with an external SEO agency to review audits, prioritize recommendations, and implement SEO updates across the site in partnership with content and web teams. • Monitor performance using tools like Google Analytics, Hotjar, and testing platforms (e.g., VWO, Optimizely, or similar), and translate insights into actionable recommendations. • Create lightweight briefs and timelines for new tests or content experiences, and keep test documentation organized and up to date. • Shape and evolve the content strategy on key pages—using data and testing to inform messaging, structure, and engagement. • Help establish testing best practices and a culture of continuous improvement across the website and digital experience. Your Qualifications and Skills: • 5+ years of experience in web optimization, digital marketing, or content strategy—ideally in a B2B or SaaS environment. • Proven ability to manage and execute cross-functional web projects, including SEO and testing initiatives. • Hands-on experience with A/B or multivariate testing tools (e.g., VWO, Optimizely, Google Optimize, Adobe Target). • Strong working knowledge of CMS platforms; experience with ContentStack or a headless CMS is a plus. • Experience working with SEO tools (e.g., SEMrush, Ahrefs, Screaming Frog) and collaborating with SEO agencies or consultants. • Experience with Google Analytics, Hotjar, or FullStory for behavioral analysis and performance tracking tools. • Comfortable editing or creating content, optimizing metadata, and working within brand and UX guidelines. • Strong understanding of UX, demand gen, and buyer journeys. Salary Range $140,000—$160,000 USD Note: “We are not the EOR (Employer of Record) for this position. Our role in this specific opportunity is to connect outstanding candidates with a top-tier employer. Swooped helps candidates around the world to discover and stay focused on the jobs they want until they can complete a full application in the hiring company career page/ATS.”