Position Overview As an LTC Digital Marketing Account Manager, you will be the main point of contact, managing communication and the relationship with multiple Digital Marketing clients. For each LTC client, you may lead a team of LTC digital marketers in strategy development and execution of digital strategy for complex and heavily focused SEO campaigns. You may also oversee, lead and delegate to a group of Digital Marketing Search Specialists at the agency. Workplace Core Values The Digital Marketing Account Manager will be expected to understand, demonstrate and apply our workplace core values and encourage others to do the same: • Quality • Growth • Teamwork • Innovation • Balance Experience, Education & Training We’re Looking For • College degree from an accredited university, preferably with a major in Marketing or Digital Marketing • 5+ years of SEO experience • 3+ years of digital agency account management experience managing multiple brands and maintaining client relationships • 2+ years of experience and understanding working on integrated digital marketing campaigns (organic search, paid search, content marketing, social media, etc.) and managing teammates responsible for these services • Advanced SEO knowledge with a strong grasp on how technical, on-page, and off-page SEO are all critical components of an effective campaign • Expertise with Digital Marketing best practices, knowledge of Google algorithm updates, and how that impacts strategy, online branding, and integrated digital strategies. • Content marketing strategy development • Link acquisition strategy • Strong emphasis on written communication skills with an emphasis on grammar/spelling excellence and attention to detail • Google Analytics Academy Certification (all four courses) • Proven experience using Google Search Console, Google Tag Manager, and Google Business Profile In addition to education and previous experience, there are a number of skills and personal attributes required for this position, such as outstanding management skills, demonstrated leadership, and the ability to effectively delegate to, nurture, and develop less experienced team members into managers. The Digital Marketing Account Manager should also be excellent at proactive problem solving, have the ability to translate policies into daily routine operations, and be self-assured, confident, goal-oriented, and able to be transparent in communication with everyone in the agency. Job Tasks & Responsibilities Account Management: • Develop, lead and oversee strategy and the day-to-day execution of a portfolio of integrated digital marketing campaigns and take responsibility for overall success • Strong understanding of the client’s needs, business objectives, KPIs, products/services and target audience • Build and nurture strong, engaging client relationships by managing expectations and fostering growth via proactive, ongoing client communication • Client meeting coordination and leadership • Ensure deadlines are met and full scope is fulfilled monthly • Present deliverables and performance reports to clients along with updated recommendations always tied to each client’s specific campaign goals • Campaign performance analysis, translating data into recommendations and plans for improvement • Follow procedure, execute, track and communicate regarding campaign renewal process • Look for opportunities to upsell clients on other services • Create case studies and success stories for the accounts managed • Report project performance and progress to manager on a regular basis Digital Marketing Campaign Fulfillment: • Develop and lead execution of campaign strategy • Develop and drive the national and local SEO campaign strategy • Ability to leverage AI tools to uncover search intent, identify keyword opportunities, and guide content planning for maximum visibility. • Skilled in AI-prompt writing to generate SEO-friendly content outlines, draft copy, and optimize existing assets while ensuring originality and compliance with guidelines. • Strong editorial judgment to refine AI-assisted outputs, ensuring content meets brand standards, E-E-A-T (Expertise, Experience, Authoritativeness, Trustworthiness), and aligns with client goals. • Comprehensive knowledge of Google Business Profile and how to effectively optimize and promote a client’s listing using local SEO tactics • Task management in our project management platform Productive • Manage internal communication with junior staff to keep them in the production loop and provide clear and concise communication for task delegation • Maintain organization of deliverables and project files in Google Drive • Link building fulfillment • Manage internal budgets content/link building • Advanced data analysis to drive campaign performance • Conduct advanced website audits using Ahrefs and Screaming Frog • Report prep More: • Contribute to the agency as a DM strategy leader • Supervise, train, mentor, and coach search strategists  assigned to you, including regular touchpoint reviews • Participate in business development opportunities as an expert in DM • Provide strategic and tactical support to team members, improving processes and developing best practices • Help grow the DM team’s skills through sharing new ideas and educating the team • Contribute to the entrepreneurial spirit of the agency; working with other digital experts to brainstorm and develop new products and services • Kick ass daily #kad Compensation Eligibility: • Salary • Sales Commission • Employer-match Simple IRA • Quarterly Profit Sharing Bonus • Upsell Commission • Account Manager Renewal Bonus