Jobright is an AI-powered career platform that helps job seekers discover the top opportunities in the US. We are NOT a staffing agency. Jobright does not hire directly for these positions. We connect you with verified openings from employers you can trust. Job Summary: Helzberg Diamonds is a jewelry retailer and a sub-organization of Berkshire Hathaway. The SEO Manager is responsible for accelerating organic growth through innovative and data-driven strategies, partnering closely with internal teams and an SEO agency to enhance content, technical SEO, and emerging search platforms. Responsibilities: • Define and execute SEO strategy to increase Organic Search traffic and revenue. • Serve as the internal subject matter expert and strategic partner to agency and stakeholders. • Align SEO efforts with broader digital marketing and eCommerce goals. • Advocate for SEO best practices across the organization. • Manage on-page SEO elements including meta data, URL structures, internal linking, and image optimization. • Ensure SEO is accounted for in site migrations, new features, and content deployments. • Perform technical audits and partner with development and UX teams to implement enhancements (e.g., page speed, schema markup, crawlability). • Assist in UAT and QA processes for SEO-impacting updates. • Partner with agency, e-commerce, merchandising, and creative to optimize and scale product, category, and evergreen content that aligns with SEO strategy. • Leverage AI tools to drive efficiency in content creation, attribute tagging, and landing page development. • Expand visibility via off-page SEO and high-impact backlink strategies. • Oversee Local SEO with agency, ensuring store pages, map listings, and other location-based elements are optimized for discoverability and accuracy. • Monitor and adapt to evolving search behaviors, including discovery via platforms like TikTok and Reddit, and AI-powered tools such as ChatGPT and Perplexity. • Partner with the SEO agency to review and interpret performance data; contribute to reporting cadence and identify actionable insights that inform strategy. • Connect web analytics, customer behavior, and keyword performance to derive insights and recommend action. • Monitor competitor performance and industry benchmarks to inform future strategy. • Act as the internal lead and primary contact for the SEO agency. • Manage timelines, priorities, and deliverables across internal teams and external partners. • Drive accountability and progress against shared goals with the agency and marketing leadership. Qualifications: Required: • 5-7 years of experience in SEO, ideally within eCommerce, retail, or digital-first organization. • Proven track record of driving organic growth through on-site and off-site optimization, technical SEO, content optimization, and analytics. • Strong familiarity with SEO tools such as Google Search Console, SEMrush, Ahrefs, etc. • Experience working with or managing an SEO agency or external vendors. • Understanding of AI tools used in SEO workflows, including content generation, attribute tagging, and performance analysis. • Familiarity with web development concepts (HTML/CSS/JavaScript) and CMS platforms. • Strong analytical skills and proficiency in Google Analytics, Looker Studio, or similar reporting tools. • Strong project management skills with an ability to translate SEO strategy into actionable roadmaps and business impact. • Exceptional communication and collaboration abilities with internal teams and external vendors. • Hybrid schedule with predictable onsite attendance required three or more days per week to perform essential functions involving interactive behaviors with co-workers and managers, operation, or manipulation of equipment and/or materials located only on site, and direct interaction with internal and/or external customers. Company: Helzberg Diamonds is a jewelry retailer. It is a sub-organization of Berkshire Hathaway. Founded in 1915, the company is headquartered in North Kansas City, Missouri, USA, with a team of 1001-5000 employees. The company is currently Late Stage.