We’re looking for an SEO Manager to join our Marketing team at Virgin Experience Days. The Marketing team bring our experiences to life! We’re committed to exceeding current and prospective customer needs through integrated brand communications and performance strategies. We own the customer journey, delivering best-in-class creative campaigns to showcase our experiences. Never complacent, we’re always looking for ways to do things better as we raise the profile of the business and category. Why we want you! We are seeking a strategic, proactive and results-driven SEO Manager to drive forward our SEO program and the implementation of key SEO recommendations and initiatives. This is a hands-on role focused on executing strategies that will enhance organic performance, improve site health, and maximise visibility across search engines within the Digital Marketing team and reporting to the Head of Digital Marketing. This is a full time (Monday to Friday), permanent position working on a hybrid basis - minimum 2 days office based, in Bourne End, Buckinghamshire (SL8 5YS). We need you to help us: • SEO is a critical channel for us which drives a huge proportion of revenue for our business. You’ll be the sole SEO team member leading and implementing a comprehensive SEO strategy across on-page, technical, off-page, and analytical pillars to drive revenue and traffic growth • Shape our SEO eco-system by recommending the right tools and agencies to support delivery Role Responsibilities: Technical • Working with our Product/Tech team shape brief technical fixes and collaborate in deployment • Technical audits - supported by agency resources where needed • Work with developers to implement recommendations, including AI-driven insights • Including site structure improvements, on-page optimisations, and crawlability fixes • Maintain regular internal audits to identify and resolve core issues, such as broken links and duplicate content Content • Conduct content audits, keyword research, and brief blog content in collaboration with the content team, freelancers, and agencies On-Site • Build and foster a close working relationship with the ecommerce team to improve our On-Site SEO Back Linking • Execute and oversee outreach and link-building strategies with PR and external partners to strengthen domain authority Reporting • Monitor SEO performance through analytics dashboards and report weekly on key metrics and trends. Optimise and improve these dashboards. Clearly being able to explain this to a non-SEO audience • Conduct competitor analysis to identify opportunities and trends AI Innovation • Prepare and adapt to the ongoing AI challenges facing SEO, utilising AI tools to ensure we’re ahead of the industry What you'll need: • Proven experience in an SEO-focused role in an e-commerce with a large website and structure • Strong knowledge of technical SEO principles and tools (e.g., Google Search Console, Screaming Frog, SEMrush, Ahrefs) • Experience implementing SEO changes through CMS platforms and working with development teams • Familiarity with content optimisation and keyword research • Analytical mindset with the ability to interpret performance data and derive actionable insights • Excellent project management and organisational skills • Strong communication skills, capable of collaborating across internal teams and external partners • GA4 and Looker Studio expertise Nice to Have: • Experience working with experience-led or gift-focused e-commerce brands • Knowledge of schema markup and structured data implementation What's in it for you? • Work from our modern offices based in Bourne End, Buckinghamshire (SL8 5YS) • Free breakfast in the office (cereal, toast, spreads, fresh fruit, coffee, tea) • Make use of our hybrid working policy (minimum 2 days office based each week) • Enjoy Flexitime, working core hours of 7.5 hours per day with one hour for lunch; flexible starting and finishing times • Access to an award winning employee assistance programme to support your health and wellbeing • Generous health cash plan • £150 to spend each year on our experiences, for you to enjoy our products yourself • Access to our discounts scheme within the Virgin Group (Virgin Family Membership) • Share extraordinary experiences with your friends and family with a discount About us Ordinary is everywhere, because it’s easy. But we go further, striving for extra at every turn. We look after the small details, we think about the big picture, and we piece it all together to create something really, really special. Our products positively glow with it, transporting our customers to the most incredible worlds. Together with our partners, we open doors to five-star hotels, and unlock Michelin-starred menus. We have you driving Ferraris, jumping out the sky… we have you flying World War II warplanes. We know there’s no one size fits all for extraordinary, so look a little closer and you’ll discover we’re extraordinary to the core. We champion each other and care about our environment for an extraordinary workplace. We surprise and delight for extraordinary customer relationships. We work hard and smart for extraordinary outputs. All this means we can hire extraordinary people who keep bringing it, keep improving, keep sprinkling that extraordinary magic dust. Our commitment to Diversity, Inclusion and EquityWe believe that everyone should be treated with dignity, respect, and fairness and VED is committed to promoting equal opportunities in employment. We recognise that we all have different perspectives which are influenced by our individual and diverse characteristics and experiences. We value and celebrate diversity and equal opportunity. We want to build an inclusive culture where people of different views, backgrounds, skills and experiences come together to recognise, celebrate, and value these differences. We strive to create an inclusive culture where everyone can truly be themselves at work and feel that they belong.