VERSA is the fastest-growing work platform dedicated to connecting top professionals with game-changing fractional and flexible work opportunities. Click apply to express your interest in this role and discover other flexible opportunities tailored to you on the VERSA platform. Summary This global beauty brand has transformed the beauty industry since 2013 with its innovative and user-friendly product range. The brand has rapidly expanded, operating in over 50 markets and employing more than 2,300 individuals in a vibrant, high-growth environment. The company is seeking a passionate SEO Specialist to enhance its digital presence through on-page SEO strategies, optimization of blog content, and performance analysis. This role involves collaborating with cross-functional teams to integrate SEO into overall digital initiatives while fostering an SEO-first culture within the organization. As the brand continues to scale, the SEO Specialist will play a crucial role in driving organic growth and improving visibility across various platforms. Company Benefits • Be part of a values-driven, high growth journey. • Hybrid work model for flexibility. • 25 days holiday plus bank holidays and an extra day for your birthday. • Inclusive parental leave policy. • Pension and life assurance for financial security. • Wellness programs and social benefits including Medicash. • Dog friendly days and workspaces. • Generous product discount and gifting. • Regular social events with colleagues. • Opportunity for personal and professional development. Key Responsibilities • Own and execute on-page SEO strategies including copy optimization for category and product pages across all markets. • Localize blog content and apply SEO best practices for markets. • Conduct keyword research tailored to local markets and manage the translation process for international sites. • Drive improvements in Local Search visibility. • Collaborate with cross-functional teams to integrate SEO into content planning and initiatives. • Analyze performance metrics and provide actionable insights. • Educate internal stakeholders on SEO principles. • Foster a culture of SEO-first thinking. • Champion best practices across teams. • Continuously optimize for growth and efficiency. Skills and Experience • 2+ years’ experience in digital and multi-channel SEO in an ecommerce environment. • Ability to craft effective prompts for generative AI models. • Advanced knowledge of web analytics and SEO tools like Google Analytics and SEM Rush. • Organizational skills to manage priorities and deadlines. • Strong communication skills with a passion for digital marketing. • Understanding of measuring SEO impact and tracking KPIs. • Knowledge of a second language (French, German, Italian, or Spanish) preferred. • Technical understanding of GenAi & LLM models desirable. • Analytical thinking and creative flair. • Team collaboration skills.