Central Employment are working with an expanding, award-winning UK Search Agency, as they look to appoint an SEO Strategist, reporting into the Head of SEO. • Teesside based 3 days a week • £35,000 DOE • Excellent benefits, fantastic culture • Global client base As a SEO Strategist:- • Be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks • Execute tests, collect and analyse data, identify trends and insights in order to achieve maximum ROI in search campaigns • Build systems and protocols internally that ensure all content is optimised across all platforms and user experiences (websites, mobile, social, video, blogs, retail portals etc) • Designing and running a large number of tests from a/b to multivariate on the full range of topics from CRO, content optimisation, UX, search terms to landing pages, all with the purpose of increasing performance • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies • Optimise copy and landing pages for search engine marketing • Perform ongoing keyword discovery, expansion and optimisation • Research and implement search engine optimisation recommendations • Research and analyse competitor advertising links • Develop and implement link building strategy • Work with the development team to ensure SEO best practices are properly implemented on newly developed code • Work with internal teams to drive SEO in content creation and content programming • Stay up to date with the latest SEO industry best practice, including internet marketing industry trends and development • Develop reporting and regularly feed back to internal teams and management on SEO campaign performance Essential experience: • A minimum of 3 years proven experience of SEO experience and implementing SEO campaigns • Experience in the following sectors; B2B technology, software distribution, e-commerce • In-depth experience with website analytics tools (e.g. Google Analytics, Screaming Frog, MoZ) • Advanced Excel experience – to analyse data, identify trends and present data • An understanding of HTM/CSS, JavaScript and WordPress • An active interest in the digital industry